3 May 2017 in Marketing
3 Immediate Ways to Align Sales and Marketing in 2017
Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for marketers to track.
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28 Apr 2017 in PPC
Accurately attributing your PPC leads
The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.
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27 Apr 2017 in Marketing
7 ways that call tracking will improve your marketing campaigns
Your call data tells you so much more than just the number of people who are calling your business.
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4 Apr 2017 in Marketing
Infographic: Why travel businesses need call tracking to succeed
If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to attract customers effectively. To do this, you need to know which marketing channels perform the best and yield the...
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24 Mar 2017 in Marketing
Sales and Marketing Working Together With Call Tracking
92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.
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16 Mar 2017 in Marketing
The challenges we share as marketing managers
As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.
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28 Feb 2017 in Digital Marketing
Will AI kill the PPC star?
Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production.
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16 Feb 2017 in News
Streamline sales training and quality assurance with Infinity Eavesdrop
Our developers are constantly working on new ways to make the Infinity PBX offering the best all-round call centre solution for your business. What’s more, we use our tool internally which means we perfectly understand the needs and demands that our customers have for our product.
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7 Feb 2017 in Marketing
How does online research influence automotive buyers?
62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they can find their new car without having to leave the comfort of their chair.
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