15 Feb 2018 | 1 min read
News
Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update
The most simple method yet of assigning offline revenue to online marketing activity in your CRM, all the way down to the individual keyword.
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29 Jan 2018 | 1 min read
PPC
Infinity and Bing Ads: uncover search campaign insights
Marketers investing in Bing Ads can now do so with full confidence that they have all the insights at hand to understand long-term customer journeys and maximise ROI on ad spend.
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25 Jan 2018 | 4 min read
Digital Marketing
Revolutionising your contact centres with digital optimisation
The quality of service your contact centre provides to customers is a key differentiator in the conversion, retention, and onboarding of customers. As market expectations evolve,...
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13 Nov 2017 | 3 min read
Marketing
How to Use Call Tracking to Evaluate & Improve Close Rates
Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.
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8 Nov 2017 | 4 min read
News
A Day in the Life of... An SVP of Customer Success
In this series of short blogs, we take a look at the day to day lives of some of our key team members, as well as how Infinity is used in their day-to-day work. Michelle Garnham leads...
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3 Nov 2017 | 2 min read
News
Vocalcom and Infinity partner to end call centre guesswork
In a groundbreaking announcement, Vocalcom has revealed a trailblazing partnership with Infinity to provide the world’s first fully-integrated customer journey view on an enterprise...
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9 Oct 2017 | 5 min read
Marketing
8 Ways to Build a Long-Term SEO-Friendly Content Strategy
Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.
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