17 Jun 2019 | 5 min read
Marketing
The science behind the o2o retail strategy
In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into...
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15 Apr 2019 | 5 min read
Digital Marketing
The questions to ask when investing in martech
Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest...
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4 Apr 2019 | 3 min read
Marketing
Is your data-driven strategy outdated
The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a...
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1 Apr 2019 | 4 min read
Marketing
What Metrics Matter In B2B Marketing | Infinity Tracking
At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving...
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25 Mar 2019 | 5 min read
PPC
Best practices for building a perfect landing page for SEO and PPC
2019 is set to be the first year where over half of the world’s population accesses the Internet.1 With trillions of searches taking place every year, the value of investing in SEO...
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20 Mar 2019 | 5 min read
PPC
PPC and Call Tracking : How can you increase results and lower costs?
When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.
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24 Jan 2019 | 3 min read
PPC
The state of phone calls in the property market
The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to...
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