27 Mar 2018 | 6 min read
Marketing
The core strategies of curating winning customer journeys in finance
Picking the right financial service can be one of the biggest decision a customer makes with their money, especially if it’s tied to a house, car, child, holiday, or another lifelong...
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19 Mar 2018 | 4 min read
Marketing
Seven steps to constructing the marketing departments of the future
Standing still is never an option, and nowhere is this truer than in marketing. A message that cuts to the core of the zeitgeist one day can be passé by the next news cycle. A social...
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16 Mar 2018 | 4 min read
Digital Marketing
Six practical ways to turn your analytics team into the world’s best storytellers
The battle to get companies taking data and analytics seriously is long won. It's rare to find an enterprise business without a team of exceptionally smart analysts poring through...
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15 Feb 2018 | 1 min read
News
Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update
The most simple method yet of assigning offline revenue to online marketing activity in your CRM, all the way down to the individual keyword.
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29 Jan 2018 | 1 min read
PPC
Infinity and Bing Ads: uncover search campaign insights
Marketers investing in Bing Ads can now do so with full confidence that they have all the insights at hand to understand long-term customer journeys and maximise ROI on ad spend.
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25 Jan 2018 | 4 min read
Digital Marketing
Revolutionising your contact centres with digital optimisation
The quality of service your contact centre provides to customers is a key differentiator in the conversion, retention, and onboarding of customers. As market expectations evolve,...
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13 Nov 2017 | 3 min read
Marketing
How to Use Call Tracking to Evaluate & Improve Close Rates
Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.
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