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5 Things To Know About Google's Keynote Talk At Brighton SEO

20 Sep 2017 in

5 Things To Know About Google's Keynote Talk At Brighton SEO

After a day of talks, workshops, networking discussions, and product demonstrations, last week’s biannual BrightonSEO conference closed with an intimate sit-down chat with Google’s Webmaster Trends Analyst Gary Illyes.

The Future Of Search: 4 Developments Set To Rock The SEO Landscape

19 Sep 2017 in

The Future Of Search: 4 Developments Set To Rock The SEO Landscape

Search engines are always changing, and ignoring those changes is simply not an option for anyone who needs to ensure their brand is still ranking high and driving traffic. Algorithm's will always be tweaked, but what are some of the bigger trends in the future of SEO?

A Day In The Life Of… A Digital Marketer With Infinity

11 Sep 2017 in

A Day In The Life Of… A Digital Marketer With Infinity

In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in Digital Marketing on both client and agency side for over 12 years, and is currently Infinity’s Senior Digital Marketing Manager.

3 Ways Call Tracking Improves your Sales Team Performance

7 Sep 2017 in

3 Ways Call Tracking Improves your Sales Team Performance

McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1

What GDPR Means for Infinity and Our Clients

1 Sep 2017 in

What GDPR Means for Infinity and Our Clients

Update: Click here to see our latest statement on what you need to know about call tracking and GDPR, as well as improvements Infinity have made to ensure your compliance.

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

24 Aug 2017 in

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls convert 25-40% of the time.1

Your secret weapon(s): Why your agency's tech stack matters to you

18 Aug 2017 in

Your secret weapon(s): Why your agency's tech stack matters to you

Your agency is an extension of your brand, they represent you, speak for you, and work for you. Therefore, the software and tech solutions they bring to the table need to be considered and consulted upon when deciding who to partner with.

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

11 Aug 2017 in

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint marketing sales funnel, and ideally increase calls that generate sales conversions and revenue.

Google AdWords: What's new, and what does it mean to you?

28 Jul 2017 in

Google AdWords: What's new, and what does it mean to you?

If you're a frequent user of Google AdWords, you may have noticed the gradual rollout of their new interface as it's tested with select advertisers.

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