News & views

4 Apr 2019 | 3 min read

Marketing

Is your data-driven strategy outdated

The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a...

1 Apr 2019 | 4 min read

Marketing

What Metrics Matter In B2B Marketing | Infinity Tracking

At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving...

25 Mar 2019 | 5 min read

PPC

Best practices for building a perfect landing page for SEO and PPC

2019 is set to be the first year where over half of the world’s population accesses the Internet.1 With trillions of searches taking place every year, the value of investing in SEO...

20 Mar 2019 | 5 min read

PPC

PPC and Call Tracking : How can you increase results and lower costs?

When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.

24 Jan 2019 | 3 min read

PPC

The state of phone calls in the property market

The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to...

22 Jan 2019 | 5 min read

News

PPC Marketing to the over 50s

No business wants to miss out on a substantial, often untapped revenue source. Yet for those ignoring the over 50s in a breathless chase to capture the millennial zeitgeist, it’s an...

22 Jan 2019 | 3 min read

Marketing

How to be customer obsessed using emotional intelligence

Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house,...

21 Jan 2019 | 6 min read

Marketing

What can call tracking solve for agencies?

This is a guest post provided by our partners at Peaky Digital.

8 Jan 2019 | 5 min read

Marketing

4 ways first time buyers want you to market to them

In 2018, first-time buyers accounted for more than half of the property market. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have...