News & Views

3 Ways Call Tracking Improves your Sales Team Performance

7 Sep 2017 in

3 Ways Call Tracking Improves your Sales Team Performance

McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1

What GDPR Means for Infinity and Our Clients

1 Sep 2017 in

What GDPR Means for Infinity and Our Clients

Update: Click here to see our latest statement on what you need to know about call tracking and GDPR, as well as improvements Infinity have made to ensure your compliance.

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

24 Aug 2017 in

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls convert 25-40% of the time.1

Your secret weapon(s): Why your agency's tech stack matters to you

18 Aug 2017 in

Your secret weapon(s): Why your agency's tech stack matters to you

Your agency is an extension of your brand, they represent you, speak for you, and work for you. Therefore, the software and tech solutions they bring to the table need to be considered and consulted upon when deciding who to partner with.

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

11 Aug 2017 in

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint marketing sales funnel, and ideally increase calls that generate sales conversions and revenue.

Google AdWords: What's new, and what does it mean to you?

28 Jul 2017 in

Google AdWords: What's new, and what does it mean to you?

If you're a frequent user of Google AdWords, you may have noticed the gradual rollout of their new interface as it's tested with select advertisers.

The Real Future Of Artificial Intelligence

18 Jul 2017 in

The Real Future Of Artificial Intelligence

"AI is the new electricity! Electricity transformed countless industries; AI will now do the same." Andrew Ng, co-founder of Coursera, and Stanford AI Professor

The Future Of Mobile Marketing: Highlights From #MMSMobile

11 Jul 2017 in

The Future Of Mobile Marketing: Highlights From #MMSMobile

London's sweltering Summer weather wasn't enough to deter hundreds of leading mobile marketers from attending the London leg of the Modern Marketing Summit last Thursday.

3 Steps To Sculpting An Effective Customer Journey On Mobile

3 Jul 2017 in

3 Steps To Sculpting An Effective Customer Journey On Mobile

Global mobile usage is expected to pass 4.5 billion people by the end of next year, according to eMarketer1. It is therefore seen by many as the next great revenue channel to tap into, but Forrester reports that it currently only accounts for 9% of online sales (1.5% overall) in Western Europe2....

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