News & Views
30 Aug 2019 in Marketing
The unquestionable value call tracking brings to agencies
Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic information and revenue to their business.
14 Aug 2019 in Interviews
What makes a creative SEO agency stand out in the market?
When Carrie Rose decided to audition for ‘The Apprentice’ she had no idea that her preliminary business plan would transpire into a fully-fledged company. In less than 3 months, with no backing from Sir Alan, Rise At Seven now has 8 clients and a firm footing in the town of Sheffield.
30 Jul 2019 in Marketing
7 lessons for future CMOs to learn before breakfast
How do you like your eggs in the morning? We like ours with a report.
25 Jul 2019 in Interviews
Mary Jane Copps | The Undeniable Value Of A Phone Call
This blog won 1st place in our 2019 Customer Contact Central MVP Awards Customer Service category!
22 Jul 2019 in Interviews
Monica Patel Interview | AVP of Marketing | Infinity
As part of the “In Conversation With” blog series, we aim to bring you the very best industry insights from top executives, across the globe.
19 Jul 2019 in Digital Marketing
The talk of tomorrow: 7 ideas to evolve your contact centre
As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a manner that’s going to be of ongoing benefit to your customers. A great one-off campaign or an irresistible...
15 Jul 2019 in News
Infinity launches new integration with AB Tasty
AB Tasty is one of the world’s biggest, most powerful experimentation and personalisation platforms. Infinity’s integration with AB Tasty lets you conduct experiments and see the impact on phone calls, giving a more complete view of the impact that site changes are having on phone traffic.
7 Jul 2019 in Marketing
How data-driven tech is the future of marketing
Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will bring. There are few who don’t believe data brings opportunities for marketers, but once all of those ones and...
29 Jun 2019 in Interviews
Miya Knights: The future of offline retail in a digital world
At Infinity, we strongly believe in the transformative power of conversations and the immense value they bring. In the world of retail, these conversations are absolutely crucial for gaining a deep understanding of your customers' needs and utilizing those valuable insights to enhance their overall...