News & Views

30 Oct 2019 in Marketing

Travel in 2020: How can brands stand out?

2019 has been a turbulent year in travel, with highs, lows, opportunities, and complexities. But we’re not here to unpack everything that happened with Brexit, Thomas Cook, and other major events that have caused fluctuations throughout the market. We’re looking ahead.

25 Oct 2019 in Digital Marketing

How has digital transformation affected the contact centre?

Digital transformation is more than just a hot buzzword. In fact, according to Smart Insights, 34% of companies have already begun a planned digital transformation1. And, with 56% of CEOs claiming that a digital enhancement has contributed to annual revenue growth2 you can see why. Especially as we...

15 Oct 2019 in PPC

[Infographic] Five steps to building a profitable PPC feedback loop

Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback loop with your bidding platform, call tracking platform, and CRM system to optimise the performance of your PPC...

8 Oct 2019 in Interviews

The chemical reaction of science and advertising

When Daniel Gilbert decided to set up his agency, Brainlabs, his ambition was to change the future of advertising. Despite what some people may consider a rather bold dream to have, it is clear he’s not fazed by the challenge and remains as committed to it as he was on day one. His formula for...

1 Oct 2019 in Marketing

How does call tracking enhance your customer’s experience?

In 2019, customers have a plethora of choice on any market. So, the question is, what’s making certain brands be heard above the noise?

29 Sep 2019 in Digital Marketing

How To Manage Martech And A New Martech Stack | Infinity

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%1. This makes martech the single largest area of investment when it comes to the marketing department’s resources and programs. So how should you approach a...

17 Sep 2019 in Marketing

11 lessons for automotive dealers from 100 1-star reviews

You can’t win them all.

3 Sep 2019 in Digital Marketing

8 call recording insights your business may be missing

Aside from the obvious benefits of training and quality assurance, there are numerous insights held within business call recordings that marketing and sales departments alike can use.

30 Aug 2019 in Marketing

The unquestionable value call tracking brings to agencies

Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic information and revenue to their business.

Transform your business with call intelligence.

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