News & Views
15 Oct 2019 in PPC
[Infographic] Five steps to building a profitable PPC feedback loop
Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback loop with your bidding platform, call tracking platform, and CRM system to optimise the performance of your PPC...
8 Oct 2019 in Interviews
The chemical reaction of science and advertising
When Daniel Gilbert decided to set up his agency, Brainlabs, his ambition was to change the future of advertising. Despite what some people may consider a rather bold dream to have, it is clear he’s not fazed by the challenge and remains as committed to it as he was on day one. His formula for...
1 Oct 2019 in Marketing
How does call tracking enhance your customer’s experience?
In 2019, customers have a plethora of choice on any market. So, the question is, what’s making certain brands be heard above the noise?
29 Sep 2019 in Digital Marketing
How To Manage Martech And A New Martech Stack | Infinity
Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%1. This makes martech the single largest area of investment when it comes to the marketing department’s resources and programs. So how should you approach a...
17 Sep 2019 in Marketing
11 lessons for automotive dealers from 100 1-star reviews
You can’t win them all.
3 Sep 2019 in Digital Marketing
8 call recording insights your business may be missing
Aside from the obvious benefits of training and quality assurance, there are numerous insights held within business call recordings that marketing and sales departments alike can use.
30 Aug 2019 in Marketing
The unquestionable value call tracking brings to agencies
Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic information and revenue to their business.
14 Aug 2019 in Interviews
What makes a creative SEO agency stand out in the market?
When Carrie Rose decided to audition for ‘The Apprentice’ she had no idea that her preliminary business plan would transpire into a fully-fledged company. In less than 3 months, with no backing from Sir Alan, Rise At Seven now has 8 clients and a firm footing in the town of Sheffield.
30 Jul 2019 in Marketing
7 lessons for future CMOs to learn before breakfast
How do you like your eggs in the morning? We like ours with a report.