News & Views
20 Mar 2020 in Digital Marketing
Three steps to kickstarting a data-led strategy that works
A report by the Boston Consulting Group found that most digitally mature businesses enjoy 20% higher returns at 30% less cost than their less digitally mature competitors.1 These businesses deliver relevant content to consumers at multiple moments across the purchase journey. Those who employ...
5 Mar 2020 in Digital Marketing
A little more conversation: Six new ways to win with conversation analytics
It’s been just over a year since we launched our Conversation Analytics suite, giving our clients a window into what’s really happening on their calls, at scale, without the need to manually listen to thousands of them.
26 Feb 2020 in Interviews
Evolving the traditional agency model
Kicking off our first 2020 “In Conversation With” interview, we’ve spoken to Jai Amin, Vice President of Paid Search for Jellyfish.
25 Feb 2020 in Digital Marketing
How can agencies say "We know it all" in 3 simple steps?
Infinity's agency partnership program is your golden bullet to finally saying "I know it all" to your clients.
23 Feb 2020 in Digital Marketing
3 ways call intelligence closes more sales
The phone is a powerful selling tool in a salesperson’s arsenal. Its ability to help create instant rapport between a seller and a prospect can tilt the sales scales in the right direction. Far more than a faceless website checkout page.
20 Feb 2020 in Digital Marketing
Three missed call benchmarks for online universities: Are you missing out?
For a prospective student, calling up a potential university is a big step. It usually comes after deep chats about life goals, a long period of research, and a lot of personal reflection. Maybe they want to apply, maybe they have questions, maybe they want reassurance. Whatever the reason, when...
17 Feb 2020 in Digital Marketing
Salesforce and call tracking for marketers
When companies integrate their call tracking into Salesforce, it adds the final piece to their customer journey. Because, despite Salesforce hosting a wealth of digital customer data and insight, it misses the last piece of the puzzle.
13 Feb 2020 in PPC
The needle movers: Three steps for PPC to drive bottom line impact with Infinity
Do you really know what happens when someone clicks your PPC ad? Sure, they visit your site, but then what? Did they buy, leave, convert, or come back later? A lot of this can be tracked, but what happens when someone has explored your site and picks up the phone to make an enquiry, confirm a...
4 Feb 2020 in Marketing
How to retain your customers when their renewal approaches
When you started your career, did you think you’d rely so much on meerkats and moustaches?