16 Feb 2022 | 4 min read
Digital Marketing
Is PPC worth the money? | Infinity PPC Call Tracking
Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come...
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4 Feb 2022 | 2 min read
News
Pulse Check: The return of the 'Big January Spike'
Following a rather flat new year in 2021, Infinity's data shows a very positive picture for travel businesses in 2022 as the annual leap in January activity has returned.
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4 Feb 2022 | 4 min read
Marketing
The call centre: the travel industry’s secret weapon in 2022
After what’s been an incredibly tough few years, it appears that blue skies are finally poking through the clouds that have been looming over the travel industry.
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31 Jan 2022 | 4 min read
Digital Marketing
3 reasons why phone calls need your full attention in 2022
Throughout 2021, the customer experience became the new battleground for businesses. The pandemic caused a massive shift in the way businesses operate and connect with their customers....
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25 Jan 2022 | 5 min read
Digital Marketing
Attribution Analysis in Google Analytics: How to Use & Select The Right Model
As marketing teams seek to be more strategic in how they reach their intended audiences, there are more opportunities than ever to track campaign impact and report on real ROI. But...
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19 Jan 2022 | 5 min read
Marketing
5 Reasons Why Your Company Needs Accurate Revenue Attribution
Imagine a world where you could directly attribute revenue to your marketing campaigns. With a wealth of data at the modern marketer’s fingertips, it’s never been easier to understand...
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14 Jan 2022 | 3 min read
Digital Marketing
Are retailers underestimating the power of phone calls?
To what degree long term consumer behaviour will have been affected by the pandemic is hard to predict. But there have certainly been some notable trends that have gathered pace over...
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6 Jan 2022 | 5 min read
Marketing
A Critical Tool for Accurate Attribution Tracking in 2022
Customer journeys are rarely straightforward. It’s likely that multiple customers have had multiple variations of the same journey, interacting with your marketing channels in...
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2 Dec 2021 | 5 min read
Marketing
Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?
It’s every marketer’s dream to be able to directly link sales to their campaigns. If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of...
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