3 Jun 2022 in News
Infinity Goes Beyond: Introducing Agent ID and Outbound visibility
Take this scenario: you’re a contact centre leader. You’ve got a large team of call agents. Say hi to Bob. He’s a sharp man, always coming off his calls punching the air. You chalk up yet another sale. (He probably needs a promotion soon). Then there’s Stu, just as sharp as Bob, but he’s struggling...
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3 Jun 2022 in Digital Marketing
Why agencies need to prove offline campaign value
Researchshows that 91% of UK marketers believe that Martech budgets will increase next year, from their current average of £533,300. And agencies are often at the forefront when it comes to advising their clients on how best to measure success. But are they investing wisely?
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3 Jun 2022 in Digital Marketing
B2B Marketing Attribution: the ultimate guide
Customer journeys are never as simple as going from A to B. When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. With so many stakeholders invested in purchase decisions such as gatekeepers, end users and the all-important decision maker, how can you...
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3 Jun 2022 in Digital Marketing
Call volumes show year-on-year growth through Q1 2022
At the start of the year, ourcall tracking datashowed a healthy uplift in call volumes across the travel, retail and automotive industries.
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3 Jun 2022 in Digital Marketing
The Ultimate Guide to Attribution Model Types in 2022
Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be difficult to understand which one is right for your business.
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3 Jun 2022 in Digital Marketing
How To Use Marketing Attribution Software | Infinity
Change is the only constant in life, and the same can be said of marketing. With tactics, trends and technology constantly evolving, it’s important that marketers understand how they’re acquiring and converting leads to accurately report attribution.
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3 Jun 2022 in Marketing
9 Reasons Why Your Company Needs Accurate Revenue Attribution
Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it tricky to understand which specific activity triggered that all-important purchase, especially if what began as...
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3 Jun 2022 in Digital Marketing
How to Track Campaigns for Improved ROAS for eCommerce businesses
It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with arecent surveyfinding that marketing budgets have dropped by almost 5% in the last year. This makes accurately tracking...
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3 Jun 2022 in News
Call Volumes Show Year-on-Year Growth | Infinity
There’s no doubt that the pandemic has accelerated the engagement of digital channels, and customers have now become more accustomed to being online for more of their purchase journey. Despite this, a recentYouGov surveyfound that 62% of buyers are still not in favour of making a car purchase...
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