News & Views

Why Conversation Analytics is a critical piece of call centre software

3 Jun 2022 in

Why Conversation Analytics is a critical piece of call centre software

In an increasingly connected world, customers have a variety of ways to get in touch. Contact forms, email, social media and even WhatsApp - you’d be forgiven for thinking that the humble phone call has fallen out of fashion. You’d be wrong.

Infinity Goes Beyond: Introducing Agent ID and Outbound visibility

3 Jun 2022 in

Infinity Goes Beyond: Introducing Agent ID and Outbound visibility

Take this scenario: you’re a contact centre leader. You’ve got a large team of call agents. Say hi to Bob. He’s a sharp man, always coming off his calls punching the air. You chalk up yet another sale. (He probably needs a promotion soon). Then there’s Stu, just as sharp as Bob, but he’s struggling...

Why agencies need to prove offline campaign value

3 Jun 2022 in

Why agencies need to prove offline campaign value

Researchshows that 91% of UK marketers believe that Martech budgets will increase next year, from their current average of £533,300. And agencies are often at the forefront when it comes to advising their clients on how best to measure success. But are they investing wisely?

B2B Marketing Attribution: the ultimate guide

3 Jun 2022 in

B2B Marketing Attribution: the ultimate guide

Customer journeys are never as simple as going from A to B. When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. With so many stakeholders invested in purchase decisions such as gatekeepers, end users and the all-important decision maker, how can you...

Call volumes show year-on-year growth through Q1 2022

3 Jun 2022 in

Call volumes show year-on-year growth through Q1 2022

At the start of the year, ourcall tracking datashowed a healthy uplift in call volumes across the travel, retail and automotive industries.

The Ultimate Guide to Attribution Model Types in 2022

3 Jun 2022 in

The Ultimate Guide to Attribution Model Types in 2022

Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be difficult to understand which one is right for your business.

How To Use Marketing Attribution Software | Infinity

3 Jun 2022 in

How To Use Marketing Attribution Software | Infinity

Change is the only constant in life, and the same can be said of marketing. With tactics, trends and technology constantly evolving, it’s important that marketers understand how they’re acquiring and converting leads to accurately report attribution.

9 Reasons Why Your Company Needs Accurate Revenue Attribution

3 Jun 2022 in

9 Reasons Why Your Company Needs Accurate Revenue Attribution

Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it tricky to understand which specific activity triggered that all-important purchase, especially if what began as...

How to Track Campaigns for Improved ROAS for eCommerce businesses

3 Jun 2022 in

How to Track Campaigns for Improved ROAS for eCommerce businesses

It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with arecent surveyfinding that marketing budgets have dropped by almost 5% in the last year. This makes accurately tracking...

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