News & views

6 Oct 2022 | 5 min read

Marketing

7 call centre best practices to boost performance

If you’re responsible for call centres, you know that great customer service matters. Instinct alone tells us that we want to spend money with businesses who treat their customers...

5 Oct 2022 | 3 min read

Marketing

Pulse Check: UK energy companies inundated with calls due to price hikes

As temperatures plummet and the new energy price cap comes into effect on October 1st, our call tracking data shows that UK energy companies should expect significant spikes in...

28 Sep 2022 | 3 min read

Marketing

The growing importance of call tracking data in the financial services industry

Covid-19 was the ultimate operational sucker punch, testing financial service institution’s (FSIs) resilience in unprecedented ways. But now they are emerging even stronger. FSIs now...

22 Sep 2022 | 5 min read

Marketing

Set your call centre agents up for success: 5 essential skills to master

It’s every contact centre leader’s dream to have a team packed with high-flying agents that can effortlessly reduce handling times, boost conversion rates and delight every single...

14 Sep 2022 | 3 min read

Marketing

Car dealers must be plugged in to what their customers want

There hasn’t been much good news for the automotive industry over the past two years. Brexit, Covid-19 and horrendous supply chain backlogs have seen growth in the sector stall.

6 Sep 2022 | 5 min read

Digital Marketing

How to Track Phone Call Conversions in Google Analytics

If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are...

22 Aug 2022 | 5 min read

Marketing

How to increase sales using call quality monitoring in your call center

"This call is being recorded for quality and training purposes." We’re all familiar with the idea of monitoring calls, as consumers and businesses, but how can you use this kind of...

15 Aug 2022 | 5 min read

Marketing

Call center selling: 4 innovative and creative strategies to sell

When the going gets tough, the tough get creative. Research has shown customer expectations are rising, with 90% of customers saying customer service is an important factor in their...

8 Aug 2022 | 4 min read

Marketing

Supercharge call centre efficiency with ‘always-on call monitoring’ tech

Do you want a clearer picture of how your digital marketing is performing? Do you want to grow your contact center whilst driving revenue and saving costs?