News & Views

Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

2 Dec 2021 in

Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

It’s every marketer’s dream to be able to directly link sales to their campaigns. If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of the activities that are genuinely persuading customers to convert.

Upgraded: Calls from Google’s Search ads get the full tracking treatment

30 Nov 2021 in

Upgraded: Calls from Google’s Search ads get the full tracking treatment

When a customer calls you directly from a search, you are at the absolute forefront of their mind. It’s a key step in the customer journey, and suggests very high intent to take action. It's also very common, as Google's research shows that 70% of mobile searchers have done it. Our latest pulse...

Talking MarTech with MarTech Series

25 Nov 2021 in

Talking MarTech with MarTech Series

Recently, our Chief Commercial Officer, Matt Whiteway, caught up with the team at MarTech Series to talk about how we’re bringing call intelligence technologies together for our customers. And how our clients are using intel from conversations to glean best practices and improve CX.

Turning conversations into reservations – how hotels can maximise the value of every phone call

19 Nov 2021 in

Turning conversations into reservations – how hotels can maximise the value of every phone call

Opportunities for travel are finally opening up. With travel restrictions easing and consumers finally willing to take a break, the hotel industry is beginning to feel confident about the future.

Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021

15 Nov 2021 in

Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021

The call tracking data we shared in our last Pulse Check showed that the total number of calls our clients received over Q3 was up a shade over 16% compared to the start of the year. Our data also showed that July, August and September all saw improved call volumes compared to last year.

Creating clarity: How marketing attribution models and Call Tracking help you see the full picture

9 Nov 2021 in

Creating clarity: How marketing attribution models and Call Tracking help you see the full picture

Marketing and metrics go hand-in-hand. If you want to measure the impact of your campaigns, you need to understand how to accurately track campaign performance. This can be tough, as it involves developing an in-depth understanding of the path your customers take to make that all-important purchase.

Pulse Check: How did dialling habits change as lockdown lifted over Summer 2021?

26 Oct 2021 in

Pulse Check: How did dialling habits change as lockdown lifted over Summer 2021?

Despite having to contend with national lockdowns and frequent changes to government guidance, our call tracking data still showed strong numbers of phone calls for many of our clients over the past 18-months.

Smart Match: The smarter way to identify your most valuable calls

18 Oct 2021 in

Smart Match: The smarter way to identify your most valuable calls

You wouldn’t be wrong to believe that, if your customers are calling you, it’s a good indicator that you’re doing a lot of things right. On the other hand, it’s essential to recognise that not every customer call can – or should be – viewed in the same way. And, if you’re basing most of your...

Big news: ResponseTap is now part of Infinity

20 Sep 2021 in

Big news: ResponseTap is now part of Infinity

The past 18 months have been huge.

Call intelligence can be transformational to your business. Contact us today.

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