News & views

Nail call attribution to optimize your Performance Max campaigns

26 Feb 2025 | 5 min read

Marketing

Nail call attribution to optimize your Performance Max campaigns

Google’s Performance Max campaigns have revolutionized digital advertising, enabling marketers to optimize across multiple channels with AI-driven bidding.

Level up your lead generation strategy with Artificial Intelligence

19 Feb 2025 | 6 min read

Marketing

Level up your lead generation strategy with Artificial Intelligence

Marketers today face an uphill battle.Budgets are shrinking, competition is intensifying, and capturing high-quality leads has never been more challenging. With a traditional lead...

PPC success stories and 2025 predictions

11 Feb 2025 | 7 min read

PPC Digital Marketing

PPC success stories and 2025 predictions

Keen to hear PPC success stories and 2025 predictions, packed with golden nuggets for anyone working in PPC advertising? Well, you’re in luck! In this on-demand webinar, our host,...

Unlocking the secrets of customer journey analytics for better campaign performance

5 Feb 2025 | 4 min read

Marketing

Unlocking the secrets of customer journey analytics for better campaign performance

Marketers face constant pressure to optimise campaigns and stretch their budgets further. But with complex customer journeys and fragmented data, how can they make truly data-driven...

How to nail PPC optimization with AI-⁠powered call tracking

4 Feb 2025 | 4 min read

PPC Marketing

How to nail PPC optimization with AI-⁠powered call tracking

PPC optimization has always been a critical challenge for marketers.

A beginner's guide to Performance Max campaigns and how to make them smarter

30 Jan 2025 | 5 min read

Marketing

A beginner's guide to Performance Max campaigns and how to make them smarter

Google’s Performance Max campaigns are transforming how marketers approach advertising, offering an all-in-one solution to drive conversions across multiple channels. But are you...

AI for PPC campaign optimization: Ready to revolutionise how you work?

28 Jan 2025 | 4 min read

PPC Marketing

AI for PPC campaign optimization: Ready to revolutionise how you work?

Managing PPC campaigns has become more complex than ever.

Smart Outcomes: the new AI-powered campaign optimization tool

23 Jan 2025 | 5 min read

News

Smart Outcomes: the new AI-powered campaign optimization tool

It’s getting tougher to win at PPC. Auctions are becoming more intense, costs are rocketing, and media budgets are shrinking.

Dynamic call tracking explained: A complete guide from Infinity

10 Dec 2024 | 6 min read

Dynamic call tracking explained: A complete guide from Infinity

Tracking what drives pipeline is key if you want to scale your campaigns and maximize ROI.

443-892-2600