3 Jun 2022 in Digital Marketing
B2B Marketing Attribution: the ultimate guide
Customer journeys are never as simple as going from A to B. When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. With so many stakeholders invested in purchase decisions such as gatekeepers, end users and the all-important decision maker, how can you...
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3 Jun 2022 in Digital Marketing
Pulse Check: Call volumes experienced strong year-on-year growth through Q1 2022
At the start of the year, our call tracking data showed a healthy uplift in call volumes across the travel, retail and automotive industries.
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3 Jun 2022 in Digital Marketing
The Ultimate Guide to Attribution Model Types in 2022
Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be difficult to understand which one is right for your business.
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3 Jun 2022 in Digital Marketing
How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting
Change is the only constant in life, and the same can be said of marketing. With tactics, trends and technology constantly evolving, it’s important that marketers understand how they’re acquiring and converting leads to accurately report attribution.
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3 Jun 2022 in Marketing
9 Reasons Why Your Company Needs Accurate Revenue Attribution
Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it tricky to understand which specific activity triggered that all-important purchase, especially if what began as...
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3 Jun 2022 in Digital Marketing
ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit
It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with a recent survey finding that marketing budgets have dropped by almost 5% in the last year. This makes accurately tracking...
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3 Jun 2022 in News
Pulse Check: Roaring start to the year for automotive call volumes
There’s no doubt that the pandemic has accelerated the engagement of digital channels, and customers have now become more accustomed to being online for more of their purchase journey. Despite this, a recent YouGov survey found that 62% of buyers are still not in favour of making a car purchase...
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3 Jun 2022 in Interviews
Humans are behind all decisions: what this means for your marketing strategy
Recently, our VP of Marketing, Hannah Delaney, spent some time talking to Press Gazette’s Marketing Maestro about how marketers can engage with customers to improve campaign performance and boost the customer experience.
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14 Mar 2022 in Digital Marketing
The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs
What if we told you that every single call that comes into your business, whether it’s a customer service enquiry or a lead, contains a goldmine of data that could take your business to the next level?
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