News & Views
19 Nov 2021 in Marketing
Turning conversations into reservations – how hotels can maximise the value of every phone call
Opportunities for travel are finally opening up. With travel restrictions easing and consumers finally willing to take a break, the hotel industry is beginning to feel confident about the future.
15 Nov 2021 in Digital Marketing
Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021
The call tracking data we shared in our last Pulse Check showed that the total number of calls our clients received over Q3 was up a shade over 16% compared to the start of the year. Our data also showed that July, August and September all saw improved call volumes compared to last year.
9 Nov 2021 in Marketing
Creating clarity: How marketing attribution models and Call Tracking help you see the full picture
Marketing and metrics go hand-in-hand. If you want to measure the impact of your campaigns, you need to understand how to accurately track campaign performance. This can be tough, as it involves developing an in-depth understanding of the path your customers take to make that all-important purchase.
26 Oct 2021 in Digital Marketing
Pulse Check: How did dialling habits change as lockdown lifted over Summer 2021?
Despite having to contend with national lockdowns and frequent changes to government guidance, our call tracking data still showed strong numbers of phone calls for many of our clients over the past 18-months.
18 Oct 2021 in Marketing
Smart Match: The smarter way to identify your most valuable calls
You wouldn’t be wrong to believe that, if your customers are calling you, it’s a good indicator that you’re doing a lot of things right. On the other hand, it’s essential to recognise that not every customer call can – or should be – viewed in the same way. And, if you’re basing most of your...
20 Sep 2021 in News
Big news: ResponseTap is now part of Infinity
The past 18 months have been huge.
1 Sep 2021 in Marketing
Car dealerships can’t afford to stall in their post-pandemic recovery
Recent figures suggest that we’re finally emerging from the worst period for new car sales in living memory. According to the Society of Motor Manufacturers and Traders (SMMT), demand for new cars grew 28% in June 2021.
1 Sep 2021 in Marketing
What is conversion rate optimisation and how does call intelligence help you drive more conversions?
For many years, marketers have dreamed of being able to increase customer conversions without spending more money, and sales teams have agonised over how to turn unhappy customers into blissful spenders. Luckily, there are ways to turn that dream into a reality.
10 Aug 2021 in Marketing
Guiding the way: How customer journey mapping can lead to better CX
What if every single time you received a call from your customers, you could improve the overall customer experience (CX)? Each time they pick up the phone, you’re presented with an opportunity to collect data that could have long-term strategic benefits.