3 Jun 2022 in Digital Marketing
The Ultimate Guide to Attribution Model Types in 2022
Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be difficult to understand which one is right for your business.
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3 Jun 2022 in Digital Marketing
How To Use Marketing Attribution Software | Infinity
Change is the only constant in life, and the same can be said of marketing. With tactics, trends and technology constantly evolving, it’s important that marketers understand how they’re acquiring and converting leads to accurately report attribution.
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3 Jun 2022 in Marketing
9 Reasons Why Your Company Needs Accurate Revenue Attribution
Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it tricky to understand which specific activity triggered that all-important purchase, especially if what began as...
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3 Jun 2022 in Digital Marketing
How to Track Campaigns for Improved ROAS for eCommerce businesses
It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with arecent surveyfinding that marketing budgets have dropped by almost 5% in the last year. This makes accurately tracking...
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3 Jun 2022 in News
Call Volumes Show Year-on-Year Growth | Infinity
There’s no doubt that the pandemic has accelerated the engagement of digital channels, and customers have now become more accustomed to being online for more of their purchase journey. Despite this, a recentYouGov surveyfound that 62% of buyers are still not in favour of making a car purchase...
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3 Jun 2022 in Interviews
Human Decision Making Impacting Your Marketing Strategy
Recently, our VP of Marketing, Hannah Delaney, spent some time talking toPress Gazette’s Marketing Maestroabout how marketers can engage with customers to improve campaign performance and boost the customer experience.
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14 Mar 2022 in Digital Marketing
How to Optimise ROAS Using Google AdWords in 2022
Marketing budgets have fallen to thelowest levels in recent historyand this means savvy marketers are working harder than ever to demonstrate that their campaigns are having real impact on revenues. ROAS - return on ad spend - is one of the most popular metrics, as it measures the amount of...
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9 Mar 2022 in Marketing
How Call Monitoring Reports Can Improve Sales
Volume of calls. Average handling time. Total sales. These are some of the ways call centres have traditionally measured success. But with technology on the market designed to make your call centres smarter, you have the opportunity to collect data that will improve sales and increase efficiency.
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7 Mar 2022 in Digital Marketing
Why measuring phone calls should be integral to your marketing strategy
UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year.
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