3 Mar 2022 in Digital Marketing
Facebook’s Conversion API – what marketers need to know
Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the visibility you have of the data needed to track conversion events, optimise ads and re-target users, the stronger the...
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2 Mar 2022 in Marketing
How To Use Real-Time Call Monitoring to Optimise Call Centre Performance
Your call centre receives hundreds, if not thousands, of calls each and every day. This means you have hundreds, if not thousands, opportunities a day to collect rich data and extract insights from real customers that could revolutionise your call centre performance.
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23 Feb 2022 in Marketing
How to furnish retailers with untapped insights
The pandemic ignited a home-buying frenzy. As remote working became the new normal, consumers naturally began spending more time in the comfort of their homes. Now, working dynamics have shifted and many of us have settled into hybrid working patterns, we are all spending an increasing amount of...
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23 Feb 2022 in Digital Marketing
The PPC feedback loop: a vital tool for your marketing strategy
Most marketers will already be using PPC feedback loops to some extent. An effective feedback loop is a sure way to get visibility on the elements of your PPC campaigns that are either working hard or hardly working at all.
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22 Feb 2022 in Digital Marketing
Why call monitoring software needs to be in your tech stack in 2022
What if this year, you could unearth customer insights that could positively impact your long-term strategy by optimising the customer journey? If that sounds up your street, then call monitoring software is an essential tool to add to your tech stack in 2022.
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21 Feb 2022 in News
Pulse Check: Calls to retailers experienced triple-digit growth
The travel sector wasn’t alone in seeing a very healthy number of calls coming in at the start of the year. Calls to retailers also experienced a bumper month in January.
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16 Feb 2022 in Digital Marketing
Is PPC worth the money? | Infinity PPC Call Tracking
Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come from and how much revenue each ad is generating. It’s typically one smooth journey from your PPC ad straight to...
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4 Feb 2022 in News
Pulse Check: The return of the 'Big January Spike'
Following a rather flat new year in 2021, Infinity's data shows a very positive picture for travel businesses in 2022 as the annual leap in January activity has returned.
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4 Feb 2022 in Marketing
The call centre: the travel industry’s secret weapon in 2022
After what’s been an incredibly tough few years, it appears that blue skies are finally poking through the clouds that have been looming over the travel industry.
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