News & Views

Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021

15 Nov 2021 in

Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021

The call tracking data we shared in our last Pulse Check showed that the total number of calls our clients received over Q3 was up a shade over 16% compared to the start of the year. Our data also showed that July, August and September all saw improved call volumes compared to last year.

Creating clarity: How marketing attribution models and Call Tracking help you see the full picture

9 Nov 2021 in

Creating clarity: How marketing attribution models and Call Tracking help you see the full picture

Marketing and metrics go hand-in-hand. If you want to measure the impact of your campaigns, you need to understand how to accurately track campaign performance. This can be tough, as it involves developing an in-depth understanding of the path your customers take to make that all-important purchase.

Smart Match: The smarter way to identify your most valuable calls

18 Oct 2021 in

Smart Match: The smarter way to identify your most valuable calls

You wouldn’t be wrong to believe that, if your customers are calling you, it’s a good indicator that you’re doing a lot of things right. On the other hand, it’s essential to recognise that not every customer call can – or should be – viewed in the same way. And, if you’re basing most of your...

Big news: ResponseTap is now part of Infinity

20 Sep 2021 in

Big news: ResponseTap is now part of Infinity

The past 18 months have been huge.

Car dealerships can’t afford to stall in their post-pandemic recovery

1 Sep 2021 in

Car dealerships can’t afford to stall in their post-pandemic recovery

Recent figures suggest that we’re finally emerging from the worst period for new car sales in living memory. According to the Society of Motor Manufacturers and Traders (SMMT), demand for new cars grew 28% in June 2021.

What is conversion rate optimisation and how does call intelligence help you drive more conversions?

1 Sep 2021 in

What is conversion rate optimisation and how does call intelligence help you drive more conversions?

For many years, marketers have dreamed of being able to increase customer conversions without spending more money, and sales teams have agonised over how to turn unhappy customers into blissful spenders. Luckily, there are ways to turn that dream into a reality.

Guiding the way: How customer journey mapping can lead to better CX

10 Aug 2021 in

Guiding the way: How customer journey mapping can lead to better CX

What if every single time you received a call from your customers, you could improve the overall customer experience (CX)? Each time they pick up the phone, you’re presented with an opportunity to collect data that could have long-term strategic benefits.

Digging deeper: How contact centre analytics can unlock more successful call outcomes

9 Aug 2021 in

Digging deeper: How contact centre analytics can unlock more successful call outcomes

In an increasingly competitive world, it has become more important than ever to provide outstanding customer service. With 75% of consumers saying they expect companies to anticipate their needs and make relevant suggestions, contact centres are uniquely placed to curate smooth customer journeys,...

How has the Green List Impacted dialing habits?

8 Jul 2021 in

How has the Green List Impacted dialing habits?

"Companies have a choice, are you simply going to focus on survival or are you going to innovate and transform to meet a new reality? We know travel is coming back, travel cannot be stopped..." Stephanie Linnartz | President, Marriott International (Source)

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