News & Views

Should I switch to Infinity?

27 Nov 2019 in

Should I switch to Infinity?

Your computer’s turned on. Emails are loading.

Why are brands using print in the digital age?

14 Nov 2019 in

Why are brands using print in the digital age?

Usually I start my Fridays by gulping down my family-sized bucket of coffee before I begin my catch-up calls with clients.

How to avoid Black Friday FOMO

11 Nov 2019 in

How to avoid Black Friday FOMO

In 2018, in the U.S alone, Black Friday brought sales of $3.7 billion. This beat expert forecasts by nearly 70%. Of the 165m shoppers, 89m shopped both online and offline. This group alone spent $93 more than a single-channel shopper1.

Insurance Broker Marketing - Blueprint for success

6 Nov 2019 in

Insurance Broker Marketing - Blueprint for success

Since 1997, Steve Tarbard has worked in the insurance marketing industry. From an entry-level position to a director level, he’s experienced the marketing sphere switch from traditional methods to experiencing phenomenal digital transformation.

The 8 most asked questions people have about call tracking, and their answers

4 Nov 2019 in

The 8 most asked questions people have about call tracking, and their answers

At Infinity, we live and breathe call tracking. There isn’t a tick on a tracking pool mouse that we don’t know about. However, we know this isn’t the case for everyone.

Travel in 2020: How can brands stand out?

30 Oct 2019 in

Travel in 2020: How can brands stand out?

2019 has been a turbulent year in travel, with highs, lows, opportunities, and complexities. But we’re not here to unpack everything that happened with Brexit, Thomas Cook, and other major events that have caused fluctuations throughout the market. We’re looking ahead.

How has digital transformation affected the contact centre?

25 Oct 2019 in

How has digital transformation affected the contact centre?

Digital transformation is more than just a hot buzzword. In fact, according to Smart Insights, 34% of companies have already begun a planned digital transformation1. And, with 56% of CEOs claiming that a digital enhancement has contributed to annual revenue growth2 you can see why. Especially as we...

[Infographic] Five steps to building a profitable PPC feedback loop

15 Oct 2019 in

[Infographic] Five steps to building a profitable PPC feedback loop

Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback loop with your bidding platform, call tracking platform, and CRM system to optimise the performance of your PPC...

The chemical reaction of science and advertising

8 Oct 2019 in

The chemical reaction of science and advertising

When Daniel Gilbert decided to set up his agency, Brainlabs, his ambition was to change the future of advertising. Despite what some people may consider a rather bold dream to have, it is clear he’s not fazed by the challenge and remains as committed to it as he was on day one. His formula for...

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