News & Views
27 Nov 2019 in Digital Marketing
Should I switch to Infinity?
Your computer’s turned on. Emails are loading.
14 Nov 2019 in Digital Marketing
Why are brands using print in the digital age?
Usually I start my Fridays by gulping down my family-sized bucket of coffee before I begin my catch-up calls with clients.
11 Nov 2019 in Marketing
How to avoid Black Friday FOMO
In 2018, in the U.S alone, Black Friday brought sales of $3.7 billion. This beat expert forecasts by nearly 70%. Of the 165m shoppers, 89m shopped both online and offline. This group alone spent $93 more than a single-channel shopper1.
6 Nov 2019 in Interviews
Insurance Broker Marketing - Blueprint for success
Since 1997, Steve Tarbard has worked in the insurance marketing industry. From an entry-level position to a director level, he’s experienced the marketing sphere switch from traditional methods to experiencing phenomenal digital transformation.
4 Nov 2019 in Digital Marketing
The 8 most asked questions people have about call tracking, and their answers
At Infinity, we live and breathe call tracking. There isn’t a tick on a tracking pool mouse that we don’t know about. However, we know this isn’t the case for everyone.
30 Oct 2019 in Marketing
Travel in 2020: How can brands stand out?
2019 has been a turbulent year in travel, with highs, lows, opportunities, and complexities. But we’re not here to unpack everything that happened with Brexit, Thomas Cook, and other major events that have caused fluctuations throughout the market. We’re looking ahead.
25 Oct 2019 in Digital Marketing
How has digital transformation affected the contact centre?
Digital transformation is more than just a hot buzzword. In fact, according to Smart Insights, 34% of companies have already begun a planned digital transformation1. And, with 56% of CEOs claiming that a digital enhancement has contributed to annual revenue growth2 you can see why. Especially as we...
15 Oct 2019 in PPC
[Infographic] Five steps to building a profitable PPC feedback loop
Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback loop with your bidding platform, call tracking platform, and CRM system to optimise the performance of your PPC...
8 Oct 2019 in Interviews
The chemical reaction of science and advertising
When Daniel Gilbert decided to set up his agency, Brainlabs, his ambition was to change the future of advertising. Despite what some people may consider a rather bold dream to have, it is clear he’s not fazed by the challenge and remains as committed to it as he was on day one. His formula for...