[Podcast] Making MarTech work harder for insurance marketers

14 Dec 2020 in Interviews


Our latest Insurance Marketing Podcast episode speaks to Andrew Addison, CEO and founder of Purple Square. As many organisations invest in MarTech it's crucial that they make the most of their tech stack, which is something Purple Square specialise in all over the world, including plenty of insurance brands.

In this episode, we speak to Andrew about:

  • Adapting to the changes that insurance customers expect
  • Optimising touchpoints across channels
  • Refreshing your approach to marketing technology to make it work harder for you
  • How to safely create a more modern contact and communications system

Watch below, or if you'd like to save it for later you can subscribe to Infinity's Insurance Marketing Podcast on Spotify and other good streaming providers.



If you're an insurance marketer and would like more ideas on ways you can drive innovation and boost performance during these unusual times, download our free eBook that covers Seven Questions Insurance Companies Need To Ask To Drive Innovation.

Every call to an insurance company is hugely important. If you'd like to understand what messaging and activity is connecting with your customers, and getting them to buy premiums, you need to be able to connect their digital journey to their phone call. If you'd like to find out how call tracking helps you achieve this, see how Infinity works with the insurance industry to close that gap here.

Enterprise Sales Manager

Matthew Avery
Enterprise Sales Manager

When he's not flying high in the sales team, Matthew flies his wife and daughter around the UK with his pilots licence. When he's feeling more grounded, you can catch him on the golf course.

  1. Categories:
  2. All
  3. Digital Marketing
  4. Interviews
  5. Marketing
  6. News
  7. PPC
  8. Tech
Recent posts
  1. Facing the future: Infinity becomes a Facebook Marketing Partner

    15 Jan 2021 in Digital Marketing

    Facing the future: Infinity becomes a Facebook Marketing Partner

  2. Agencies: Ten questions you cannot be afraid to ask your tech-partners

    14 Jan 2021 in Digital Marketing

    Agencies: Ten questions you cannot be afraid to ask your tech-partners

  3. [PODCAST] Why you benefit from an elevated customer experience

    18 Dec 2020 in Interviews

    [PODCAST] Why you benefit from an elevated customer experience

Call intelligence can be transformational to your business. Contact us today.

Subscribe to our newsletter *Required field

443-892-2600