Insight & Impact episode 1: What the heck are call drivers?

30 Jan 2023 in Interviews

Ready to take your customer intel to the next level in 2023?

We’re delighted to launch our Insight & Impact series, a brand-new series where we look at the wonderful work our dedicated Insights & Intelligence team are doing that has a real, positive impact on our customers’ businesses.

Hosted by Matt McGillicuddy, Head of Brand at Infinity, this snackable series is packed with tips and tricks to help you supercharge your call centre, boost your revenues and enhance your customer understanding. Best enjoyed with cup of coffee and your favourite headphones.

In this episode, we sat down with Chris Browne, Head of Insights, to get the inside scoop on call drivers. What are they? How do you use them? What can they teach you about your customers?

Ready for some fast insights? Listen to the first episode below.

Want to learn more about how call drivers can transform your business? Book a demo with us today.

Matt McGillicuddy

Matt is Head of Brand at Infinity. He has extensive experience helping B2B and B2C brands enhance and manage their reputations, nail their positioning, and launch hard-hitting campaigns through data-driven decision-making.