Articles by Matt McGillicuddy

9 Jul 2025 | 10+ min read

Marketing

From tracking to optimizing with call data: The ultimate guide

Phone calls are one of the most valuable conversion points for many businesses. If they play a role in your inbound journey and you’re not tracking their impact on revenue or using...

13 Jun 2025 | 6 min read

Marketing

How AI is shaping the future of automotive advertising

The modern automotive buyer journey is longer, more complex, and spans more touchpoints than ever before. With pressure to convert faster and spend smarter, marketing teams are...

31 Jul 2024 | 9 min read

Marketing

What Is Call Tracking and How Does It Work

Ever come across call tracking before? If you haven't, you’d be forgiven for thinking it’s a way to monitor what your kids are up to. But actually, call tracking provides a variety of...

17 Oct 2023 | 5 min read

Digital Marketing

Travel marketers: Ready to boost bookings in 2024?

Looking to boost your travel marketing game in 2024? You're in the right place. We've gathered insights from a panel of seasoned travel marketing experts, each with an impressive track...

19 Sep 2023 | 7 min read

Marketing

4 essential call tracking metrics you should be measuring

How many calls does your call center handle on any given day? How many are new or returning customers? How did they find you? If you’re keen to improve the performance of your contact...

12 Sep 2023 | 8 min read

Marketing

What is call tracking and why should marketers use it?

The digital revolution has brought many benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers can...

30 Aug 2023 | 3 min read

Interviews

Insights & Impact Ep.8: How to drive conversions with agent coaching

In this Insight & Impact episode, we’re joined by our Business Intelligence and Speech Analyst, Jenn Gaskell, who tells us all about how to drive conversions with agent coaching. Every...

31 Jul 2023 | 8 min read

News

Average sales close rates by industry: What's a good ratio?

In an increasingly uncertain and competitive environment, sales and marketing teams are feeling the pressure to deliver more profit with less budget. You work hard on building a...

27 Jul 2023 | 3 min read

Interviews

Insights & Impact Ep.7: The key to effective agent training

Any sales and service team will be keen to implement effective agent training programs that create top-performing agents. When a customer picks up the phone, you want to make sure the...