Articles by Matt McGillicuddy

31 Jul 2023 | 8 min read
News
Average sales close rates by industry: What's a good ratio?
In an increasingly uncertain and competitive environment, sales and marketing teams are feeling the pressure to deliver more profit with less budget. You work hard on building a...
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27 Jul 2023 | 3 min read
Interviews
Insights & Impact Ep.7: The key to effective agent training
Any sales and service team will be keen to implement effective agent training programs that create top-performing agents. When a customer picks up the phone, you want to make sure the...
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10 Jul 2023 | 2 min read
Marketing
The future of B2B advertising
What does the future of B2B advertising hold? In an increasingly saturated space, B2B marketers need to find ways to stand out from the crowd. We’re in turbulent times and, chances...
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26 Jun 2023 | 2 min read
Interviews
Insights & Impact episode 6: Acing First Call Resolution (FCR)
Our Head of Insights, Chris Browne, lives and breathes Conversation Analytics and, in this Insight & Impact episode, Chris is shedding light on how it can be used to ace First Call...
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25 May 2023 | 2 min read
Interviews
Insights & Impact Ep.5: Reducing Average Handling Times (AHT)
Every month we sit down with our Head of Insights, Chris Browne, to take a deep dive into the world of Conversation Analytics. In this episode, we’re chatting about reducing Average...
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27 Apr 2023 | 2 min read
Interviews
Insights & Impact Ep.4: Understanding sales performance across sites
In this episode of Insight & Impact, we sat down with Chris Browne, Head of Insights, to explore how Conversation Analytics helps sales leaders get a handle on performance across all...
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30 Mar 2023 | 1 min read
Interviews
Getting granular with call drivers: Insights & Impact episode 3
What are the benefits of getting granular with call drivers I hear you ask? Well, ask no more - you’ll hear all about it in this Insights & impact episode.
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