Articles by Matt McGillicuddy

18 May 2026 | 4 min read

Marketing

Marketing ROI: What is it and why is it important?

With marketing budgets being increasingly squeezed, around 44% of marketers consider better measurement of Return on Investment (ROI) one of their top priorities. And yet for some...

21 Apr 2026 | 10+ min read

Marketing

What Is Call Tracking and How Does It Work

If you’re asking yourself the question – what is call tracking – you’re in the right place. This blog dives into how it works, the different types of call tracking, and the benefits...

17 Sep 2025 | 6 min read

Interviews Marketing

Driving Car Sales with AI: The smarter way to connect clicks to keys

AI isn’t just a buzzword anymore – it’s transforming the way dealerships sell cars. Driving car sales with AI is now about connecting every click, call, and conversation into one smart...

3 Sep 2025 | 2 min read

News

Infinity welcomes Mark Adams as CEO to lead next phase of growth

We’re excited to share a major leadership update: Mark Adams has joined Infinity as our new Chief Executive Officer.

9 Jul 2025 | 10+ min read

Marketing

From tracking to optimizing with call data: The ultimate guide

Phone calls are one of the most valuable conversion points for many businesses. If they play a role in your inbound journey and you’re not tracking their impact on revenue or using...

13 Jun 2025 | 6 min read

Marketing

How AI is shaping the future of automotive advertising

The modern automotive buyer journey is longer, more complex, and spans more touchpoints than ever before. With pressure to convert faster and spend smarter, marketing teams are...

17 Oct 2023 | 5 min read

Digital Marketing

Travel marketers: Ready to boost bookings in 2024?

Looking to boost your travel marketing game in 2024? You're in the right place. We've gathered insights from a panel of seasoned travel marketing experts, each with an impressive track...

19 Sep 2023 | 7 min read

Marketing

4 essential call tracking metrics you should be measuring

How many calls does your call center handle on any given day? How many are new or returning customers? How did they find you? If you’re keen to improve the performance of your contact...

12 Sep 2023 | 8 min read

Marketing

What is call tracking and why should marketers use it?

The digital revolution has brought many benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers can...