Articles by Matt McGillicuddy

7 Oct 2026 | 7 min read

AI search shift: is it killing demand, or just moving it?

The AI search shift has marketers bracing for the worst. AI overviews, zero-click results, and chatbots that answer the question before anyone reaches your website are feeding one...

11 May 2026 | 10+ min read

Marketing

What is marketing ROI and why is it important?

With marketing budgets being increasingly squeezed, around 44% of marketers consider better measurement of Return on Investment (ROI) one of their top priorities. And yet for some...

27 Apr 2026 | 10+ min read

Marketing

What is call tracking and how does it work?

If you’re asking yourself the question – what is call tracking – you’re in the right place. This blog dives into how it works, the different types of call tracking, and the benefits...

17 Sept 2025 | 6 min read

Interviews Marketing

Driving Car Sales with AI: The smarter way to connect clicks to keys

AI isn’t just a buzzword anymore – it’s transforming the way dealerships sell cars. Driving car sales with AI is now about connecting every click, call, and conversation into one smart...

3 Sept 2025 | 2 min read

News

Infinity welcomes Mark Adams as CEO to lead next phase of growth

We’re excited to share a major leadership update: Mark Adams has joined Infinity as our new Chief Executive Officer.

9 Jul 2025 | 10+ min read

Marketing

From tracking to optimising with call data: The ultimate guide

Phone calls are one of the most valuable conversion points for many businesses. If they play a role in your inbound journey and you’re not tracking their impact on revenue or using...

13 Jun 2025 | 6 min read

Marketing

How AI is shaping the future of automotive advertising

The modern automotive buyer journey is longer, more complex, and spans more touchpoints than ever before. With pressure to convert faster and spend smarter, marketing teams are...

14 Aug 2024 | 7 min read

Marketing

4 essential call tracking metrics you should be measuring

How many calls flow through your call centre daily? Are these calls from new customers or returning ones? How did they discover your services? If you're keen to boost your contact...

8 May 2024 | 8 min read

Marketing

Everything you need to know about call tracking

The digital revolution has brought lots of benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers...