Articles by Matt McGillicuddy

3 Sep 2025 | 2 min read

News

Infinity welcomes Mark Adams as CEO to lead next phase of growth

We’re excited to share a major leadership update: Mark Adams has joined Infinity as our new Chief Executive Officer.

9 Jul 2025 | 10+ min read

Marketing

From tracking to optimising with call data: The ultimate guide

Phone calls are one of the most valuable conversion points for many businesses. If they play a role in your inbound journey and you’re not tracking their impact on revenue or using...

13 Jun 2025 | 6 min read

Marketing

How AI is shaping the future of automotive advertising

The modern automotive buyer journey is longer, more complex, and spans more touchpoints than ever before. With pressure to convert faster and spend smarter, marketing teams are...

14 Aug 2024 | 7 min read

Marketing

4 essential call tracking metrics you should be measuring

How many calls flow through your call centre daily? Are these calls from new customers or returning ones? How did they discover your services? If you're keen to boost your contact...

31 Jul 2024 | 9 min read

Marketing

What is call tracking and how does it work?

Ever come across call tracking before? If you haven't, you’d be forgiven for thinking it’s a way to monitor what your kids are up to. But actually, call tracking provides a variety of...

8 May 2024 | 10 min read

Marketing

Everything you need to know about call tracking

The digital revolution has brought lots of benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers...

10 Apr 2024 | 4 min read

Digital Marketing

The PPC feedback loop: a vital tool for your marketing strategy

Most marketers will already be using PPC feedback loops to some extent. An effective PPC feedback loop is a sure way to get visibility on the elements of your campaigns that are either...

20 Dec 2023 | 8 min read

News

Average sales close rates by industry: What's a good ratio?

If you want to get better at converting leads, you need to pay attention to your average sales close rates. This metric is one of the most vital ways of monitoring the efficiency of...

17 Oct 2023 | 5 min read

Digital Marketing

Travel marketers: Ready to boost bookings in 2024?

Looking to boost your travel marketing game in 2024? You're in the right place. We've gathered insights from a panel of seasoned travel marketing experts, each with an impressive track...