Articles by Matt McGillicuddy

17 Oct 2023 | 5 min read
Digital Marketing
Travel marketers: Ready to boost bookings in 2024?
Looking to boost your travel marketing game in 2024? You're in the right place. We've gathered insights from a panel of seasoned travel marketing experts, each with an impressive track...
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30 Aug 2023 | 3 min read
Interviews
Insights & Impact Ep.8: How to drive conversions with agent coaching
In this Insight & Impact episode, we’re joined by our Business Intelligence and Speech Analyst, Jenn Gaskell, who tells us all about how to drive conversions with agent coaching. Every...
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27 Jul 2023 | 3 min read
Interviews
Insights & Impact Ep.7: The key to effective agent training
Any sales and service team will be keen to implement effective agent training programmes that create top-performing agents. When a customer picks up the phone, you want to make sure...
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10 Jul 2023 | 2 min read
Marketing
The future of B2B advertising
What does the future of B2B advertising hold? In an increasingly saturated space, B2B marketers need to find ways to stand out from the crowd. We’re in turbulent times and, chances...
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26 Jun 2023 | 3 min read
Interviews
Insights & Impact Ep.6: Acing First Call Resolution (FCR)
Our Head of Insights, Chris Browne, lives and breathes Conversation Analytics and, in this Insight & Impact episode, Chris is shedding light on how it can be used to ace First Call...
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8 Jun 2023 | 2 min read
Interviews
Insights & Impact Ep.5: Reducing Average Handling Times (AHT)
Every month we sit down with our Head of Insights, Chris Browne, to take a deep dive into the world of Conversation Analytics. In this episode, we’re chatting about reducing Average...
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27 Apr 2023 | 2 min read
Interviews
Insights & Impact Ep.4: Understanding sales performance across sites
In this episode of Insight & Impact, we sat down with Chris Browne, Head of Insights, to explore how Conversation Analytics helps sales leaders get a handle on performance across all...
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