Articles by Matt McGillicuddy

Average sales close rates by industry: What's a good ratio?

20 Dec 2023 in

Average sales close rates by industry: What's a good ratio?

If you want to get better at converting leads, you need to pay attention to your average sales close rates. This metric is one of the most vital ways of monitoring the efficiency of each of your agents and your overall sales efforts.

Travel marketers: Ready to boost bookings in 2024?

17 Oct 2023 in

Travel marketers: Ready to boost bookings in 2024?

Looking to boost your travel marketing game in 2024? You're in the right place. We've gathered insights from a panel of seasoned travel marketing experts, each with an impressive track record in the industry.

4 essential call tracking metrics you should be measuring

19 Sep 2023 in

4 essential call tracking metrics you should be measuring

How many calls does your call centre handle on any given day? How many are new or returning customers? How did they find you? If you’re keen to improve the performance of your contact centre, tracking the call metrics that matter most to you will give you a clear vision of where improvements need...

Everything you need to know about call tracking

12 Sep 2023 in

Everything you need to know about call tracking

The digital revolution has brought lots of benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers engage with brands across numerous touchpoints, including phone calls. It could be a paid search ad that grabbed their...

Insights & Impact Ep.8: How to drive conversions with agent coaching

30 Aug 2023 in

Insights & Impact Ep.8: How to drive conversions with agent coaching

In this Insight & Impact episode, we’re joined by our Business Intelligence and Speech Analyst, Jenn Gaskell, who tells us all about how to drive conversions with agent coaching. Every sales leader knows how important effective agent coaching is, but they’re often faced with the challenge of...

Insights & Impact Ep.7: The key to effective agent training

27 Jul 2023 in

Insights & Impact Ep.7: The key to effective agent training

Any sales and service team will be keen to implement effective agent training programmes that create top-performing agents. When a customer picks up the phone, you want to make sure the experience they get matches their expectations. You also want to make sure these calls have the outcomes you’re...

The future of B2B advertising

10 Jul 2023 in

The future of B2B advertising

What does the future of B2B advertising hold? In an increasingly saturated space, B2B marketers need to find ways to stand out from the crowd. We’re in turbulent times and, chances are, you’re up against multiple competitors with similar product or service offerings. That’s why simply highlighting...

Insights & Impact Ep.6: Acing First Call Resolution (FCR)

26 Jun 2023 in

Insights & Impact Ep.6: Acing First Call Resolution (FCR)

Our Head of Insights, Chris Browne, lives and breathes Conversation Analytics and, in this Insight & Impact episode, Chris is shedding light on how it can be used to ace First Call Resolution (FCR) in contact centres.

Insights & Impact Ep.5: Reducing Average Handling Times (AHT)

8 Jun 2023 in

Insights & Impact Ep.5: Reducing Average Handling Times (AHT)

Every month we sit down with our Head of Insights, Chris Browne, to take a deep dive into the world of Conversation Analytics. In this episode, we’re chatting about reducing Average Handle Times (AHT) in contact centres. Chris talks about how you can easily pinpoint the calls that aren’t being...

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