Articles by Matt McGillicuddy
5 Oct 2022 in Marketing
Pulse Check: Energy companies inundated with calls due to price hikes
As temperatures plummet and the new energy price cap comes into effect on October 1st, our call tracking data shows that UK energy companies should expect significant spikes in consumer call volumes, related to the conversation around price cap increases.
Read more
22 Sep 2022 in Marketing
5 essential skills to set your call centre agents up for success
It’s every contact centre leader’s dream to have a team packed with high-flying agents that can effortlessly reduce handling times, boost conversion rates and delight every single customer, every time. By focusing on the right skills, your dreams could become reality.
Read more
14 Sep 2022 in Marketing
Automotive dealers must be plugged in to what their customers want
There hasn’t been much good news for the automotive industry over the past two years. Brexit, Covid-19 and horrendous supply chain backlogs have seen growth in the sector stall.
Read more
1 Sep 2021 in Marketing
What is conversion rate optimisation and how does call intelligence help you drive more conversions?
For many years, marketers have dreamed of being able to increase customer conversions without spending more money, and sales teams have agonised over how to turn unhappy customers into blissful spenders. Luckily, there are ways to turn that dream into a reality.
Read more