We’re excited to share a major leadership update: Mark Adams has joined Infinity as our new Chief Executive Officer.
Mark steps into the role following Warren Newbert’s decision to step down after nine transformative years at the helm. Warren’s time as CEO saw Infinity scale internationally, launch category-defining products, and deliver measurable results for our clients. His leadership leaves Infinity in its strongest position to date – and we’re incredibly grateful for the impact he’s made.
“Warren’s contribution to Infinity has been extraordinary,” said Stuart Dawson, Chairman of Infinity. “He leaves the business more innovative, more customer-focused, and more ambitious than ever. With Mark’s arrival, we’re ready to build on that foundation and accelerate into our next chapter.”
Mark brings over 25 years of SaaS leadership experience, having built and scaled high-performing teams across the B2B tech space. He’s passionate about helping customers get more from the technology they use, and he’ll be focused on driving forward our AI-first product vision, strengthening go-to-market, and creating even more value for our clients.
“I’m thrilled to be joining Infinity at such a pivotal moment,” said Mark. “This is a company with incredible momentum, a talented team, and a clear purpose: helping businesses turn call data into better business outcomes. I’m looking forward to building on the brilliant work that’s already been done and ensuring we keep delivering the results that matter to our customers.”
Recent innovations like Smart Outcomes have shown what’s possible when AI meets outcome-driven optimisation – helping Infinity clients grow revenue by 37%, boost call conversion rates, and dramatically improve ROAS. With new tools already in the pipeline, we’re doubling down on giving acquisition teams the insights they need to convert faster, spend smarter, and win more.
Mark’s appointment comes at a time of continued growth and momentum for Infinity, and we’re excited for what comes next.
Want to learn more?
Explore Smart Outcomes or get in touch to see how we can help your team use AI and call intelligence to grow faster.
