Articles by Matt McGillicuddy

Car dealers must be plugged in to what their customers want

14 Sep 2022 in

Car dealers must be plugged in to what their customers want

There hasn’t been much good news for the automotive industry over the past two years. Brexit, Covid-19 and horrendous supply chain backlogs have seen growth in the sector stall.

What is conversion rate optimisation and how does call intelligence help you drive more conversions?

1 Sep 2021 in

What is conversion rate optimisation and how does call intelligence help you drive more conversions?

For many years, marketers have dreamed of being able to increase customer conversions without spending more money, and sales teams have agonised over how to turn unhappy customers into blissful spenders. Luckily, there are ways to turn that dream into a reality.

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