Articles by Matt McGillicuddy
19 Dec 2022 in Marketing
Contact centre predictions for 2023: What’s next?
The holiday season is upon us, but as we bid farewell to 2022 with many, many mince pies, we also have one eye on the future.
15 Dec 2022 in Marketing
Christmas sales expected to hit £82.2 billion for brands that prioritise call centre experiences
It’s the most wonderful time of the year! As brands battle for consumer spend in this key retail period, our data is showing there has been a significant year-on year-spike in call volumes to retailers during Black Friday sales chaos.
5 Dec 2022 in Marketing
Creating the calm in the chaos: nailing customer experience
Almost half of consumers agree they have been on the end of a poor call in the last 6 months, according to our recent Moments That Matter survey. Call centres often represent the only form of real human interaction with a brand, having the ability to completely transform their brand perception.
30 Nov 2022 in Marketing
How to supercharge your customer engagement strategy
Every relationship involves give and take. You cook dinner; your partner does the dishes. You take your dog for a walk; they don’t chew your slippers. The same is true of business, if you want your customers to remain loyal, you need to demonstrate you value the relationship by making sure they’re...
23 Nov 2022 in Marketing
How to spot the make-or-break moments in your call centre to improve CX
Have you ever felt the mood of a conversation change? When it comes to driving successful call outcomes, being able to spot those make-or-break moments in a call is a key skill. Your call centre teams need to be able to identify and respond to shifts in mood, sentiment, and tone in real-time, but...
16 Nov 2022 in Marketing
First Call Resolution? What is it and how to measure it to improve CX
Have you ever called customer service… and then been forced to call again days or even hours later because your issue wasn’t resolved properly? It’s frustrating for everyone. Your customer is annoyed that they have to spend more time on the phone and your busy call centre has yet another call to...
15 Nov 2022 in Marketing
Pulse Check: Consumer anxiety increases as banks struggle to meet caller needs
As the economic uncertainty deepens in the UK and interest rates continue to soar, our call tracking data over the last few weeks has shown a major spike in call volumes to banks and FSIs. The increase in calls around interest rates, and consequently mortgage payments, skyrocketing emphasises...
10 Nov 2022 in Marketing
Understanding the Moments That Matter for your customers
It’s often said that time is money. But what if it wasn’t the time you spend on phone calls that impacted your bottom-line, but the specific moments that make-or-break the customer experience? Poor customer experiences can be damaging for both your revenue and your reputation. And we’ve got the...
9 Nov 2022 in Marketing
Top tips for improving AHT in your call centre
You can run, you can hide, but you can’t escape the fact that poor customer service is bad for business. So bad in fact, that it’s been reported that businesses lose 75% of customers due to waiting times in their call centre. It’s a dire situation and these days, customers aren’t willing to wait...