How did Answer4u, one of the UK's most trusted call centres, use Infinity to increase leads and annual net profit?

Find out how


Increase in ad budget
based on Infinity data


Increase in net profit


Increase in
high-value calls


With a 9.8/10 rating on Trustpilot, Answer4u is one of the U.K’s highest-rated call centres. With clients from a wide range of industries, they specialise in virtual reception services, diary management, outsourced customer service, inbound telemarketing, and emergency call handling.

Helping one of the UK’s trusted call centres nail lead generation with more high-quality leads

The challenge

Answer4u have always signposted clients to call its sales team. As a result, calls now play a pivotal role in its buyer's journey. Not only do these phone calls assist the sales team in proposing a tailored solution to customers, but also enables them to provide excellent service.

The conversion rate for Answer4u over the phone was increasing, but the lack of visibility to track, attribute, and report on these calls was non-existent. It was crucial to understand what channel was prompting potential customers to call and how to maximise their marketing efforts in these channels.

Furthermore, Answer4u were working blind when it came to discovering the time of day people spent searching and calling their business. Ad scheduling strategies were therefore based upon guesswork and not optimised to their full potential.

Why Infinity?

After past experience had taught Answer4u that not all call tracking providers could provide an intelligent platform and excellent service, they decided to partner with Infinity. Answer4u have also been impressed with Infinity’s commitment to continuous investment and development within their platforms, such as the Infinity Hub.

During an initial demonstration, Answer4u could clearly see that Infinity understood not only its unique requirements but also its business as a whole. Infinity could provide detailed, granular, and actionable data, but also increase segmentation options and functionality which enabled Answer4u to visualise the data quickly and efficiently.

The solution

After a seamless onboarding procedure, involving integrations with Google AdWords, Google Analytics, and 24/7 support, Answer4u were now in a position to decide where best to focus their marketing efforts, based on Infinity data.

Infinity gave Answer4u the insights into which campaigns were driving leads, based on keyword-level call attribution, and enabled Answer4u to optimise their strategies and provide reliable omnichannel call reports to stakeholders within the business.

Finally, by pulling call reports segmented by the hour, Answer4u can now accurately report peak business and allocate budget to maximise return on ad spend.

The outcome

Infinity has now been a trusted partner of Answer4u since 2013. Acting on insights from the call data uncovered with Infinity, Answer4u have reported the following;

  • 21% increase in leads generated year-on-year.
  • 26% increase in high-value calls.
  • 54% increase in annual net profit.
  • 125% increase in budget for ad spend, justified and signed-off based upon Infinity data.

Moving forward, Answer4u will be using Infinity’s post-call rating to determine which calls were of high-value to the business. It will also be using Infinity’s call-recording feature to listen back on phone calls received and train staff to improve their customer service in the future.

What the client says

Infinity has been a trusted and well-respected partner for Answer4u since 2013. During that time we’ve witnessed their industry status elevated from being one of the leading call tracking technology pioneers to now being universally considered within the marketing industry as the UK’s premier call tracking technology innovators.Darren McCowan | Marketing Manager, Answer4u

Ready to unlock real audience insight at scale?

Discover how our call intelligence will help you

Book a demo

Recent case studies

Case Study thumbnail: Motorpoint | US


Learn how Motorpoint, the UK’s leading independent retailer of nearly new and used cars, is using call data to fuel their pipeline.

Read case study

Case Study thumbnail: Circle Health Group | US

Circle Health Group

Discover how a smart integration with an advanced tech stack led to an award-winning shift in marketing culture for this leading healthcare company.

Read case study

Case Study thumbnail: Stoneacre Motor Group UK

Stoneacre Motor Group

Find out how leading UK automotive dealership group, Stoneacre, used Infinity to fuel their sales engine by tripling PPC sales calls and boosting AOV by 21.1%.

Read case study

Case Study thumbnail: NFU Mutual

NFU Mutual

Find out how Infinity’s Smart Match solution helped leading specialist insurance company, NFU Mutual, optimise their marketing campaigns to improve call quality and grow revenue.

Read case study

Case Study thumbnail: Southern Sheeting

Southern Sheeting

Find out how the building materials specialist used Infinity’s Smart Match solution to increase the improve PPC campaign performance.

Read case study

Case Study thumbnail: Specsavers


Find out how Specsavers used the Infinity platform to gain a clear picture of the customer journey to open up new opportunities and transform their marketing campaigns.

Read case study

Case Study thumbnail: Pendragon


Find out how Pendragon leveraged their call data to drive better customer experiences while reducing their CPA by 63.8%.

Read case study

Case Study thumbnail: Access Self Storage

Access Self Storage

How did Infinity help Access Self Storage cut contact centre costs while dealing with a significant boost in phone traffic?

Read case study

Case Study thumbnail: Vodafone


Find out how Vodafone boosted conversion rates and gained clarity on which of their affiliate channels were driving their sales calls with Infinity.

Read case study