Interview: What has Santa got to say about call tracking?

23 Dec 2019 in Interviews

Honoured, deeply privileged, and ecstatic were our first responses when we bagged the Holy Grail of interviewees.

We are the only call tracking platform to be graced with the conversational company of the one, the only - Santa Claus

Father Christmas to his colleagues.

He sees you when you’re sleeping, he knows when you’re awake, but for the next 5 minutes, he’s going to dish the dirt, or coal, on what to expect for Christmas 2019.

Deck the calls indeed.

Firstly, we’d like to say a huge thank you for agreeing to this interview. We know this time of the year is exceptionally busy for you

You are most welcome. Whenever and wherever I can spread the Christmas spirit I’ll certainly ende…..

Yeah that’s great. So, what do you think the future of the phone call is?

Well. I mean. I don’t necessarily make phone calls in my line of work. I’m not sure I can comment. I’d much rather focus on the…

Attribution models of consumer-facing businesses?

Not exactly, more like th…

Reduction of costs for the operations department?

Nothing of the sort. Ideally, I’d be focusing on the joy of Christmas. Especially for all the children.

But, children can’t buy call tracking?

Probably not. But I don’t think they’d want it?

Not with that attitude

Let’s get back to Christmas. This year I’m really excited about the Christmas cheer I’ve seen across the globe. I think it’ll be an exceptional time for decking the halls!

Or calls?


Fair enough. So, we’ve always wanted to know - how long does your entire journey take?

That’s a great question! All in all, it’ll take me from the exact stroke of midnight of a chilly Christmas Eve straight through to when the sun rises on a bright Christmas Day. It’s incredibly tiring, but the thought of children waking to see I’ve visited is the only thanks I’ll ever need.

And how many customer touchpoints would you say that was?

Customer touchpoints?

PPC? Website Visits? Online Forms? What are we talking here? 2? 3?

I don’t think I know what a touchpoint is. I have no idea how many it would be.

Sounds like you need call tracking.

I mean, I deliver to children’s houses, leave their presents, and move to the next. What do you mean by customers?

Nevermind. So, know anything about Conversation Analytics?

I’m afraid I’m going to have to cut this intervi…..

Conversation Analytics is the ability to analyse the content of a phone call with the purpose of understanding what was discussed. This is done automatically in order to improve customer service, train phone agents, and understand the type of caller that certain marketing channels are attracting. The recordings can be catalogued, searched, and accessed at scale, saving a tremendous amount of time.


Fancy buying it?

Ok, we’re done.

We’re not sure if we’re on either Santa’s Christmas card list or even the good list. But, what’s certain is calls are being missed. We've checked it twice. Your customers are calling from any device. Santa Calls is coming to town

Merry Christmas to all, and to all a good night.

If you’d like to read some interviews with people who know a bit more about marketing, conversations, and the challenges of the customer journey, try some of our other In Conversation With… interviews here.


Alex Fassam

Alex is a digital expert specialising in creating copy that engages, entices, and excites our clients. Usually found poring over past issues of Vogue and playing paparazzi to his dogs.

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