[Podcast] Uncovering growth opportunities for insurers through Covid

This episode of Infinity's Insurance Marketing Podcast features Matt Tomkin. Matt is now the Founder and Director of Tao Digital Marketing, an agency that has been helping insurance brands identify chances for growth during the challenges of 2020.

In this episode, we speak to Matt about:

• The changing role of technology for the insurance audience during Covid
• What evolving audience demographics mean for insurance brands
• Opportunities for niche expansion in search
• The free tool every search marketer needs to take advantage of today

Watch below, or if you'd like to save it for later you can subscribe to Infinity's Insurance Marketing Podcast on Spotify and other good streaming providers.

If you're an insurance marketer and would like more ideas on ways you can drive innovation and boost performance during these unusual times, download our free eBook that covers Seven Questions Insurance Companies Need To Ask To Drive Innovation.

Every call to an insurance company is hugely important. If you'd like to understand what messaging and activity is connecting with your customers, and getting them to buy premiums, you need to be able to connect their digital journey to their phone call. If you'd like to find out how call tracking helps you achieve this, see how Infinity works with the insurance industry to close that gap here.