30 Apr 2019
in Digital Marketing
Following two years of diligent work, we are proud to announce that Infinity is now the only call intelligence provider offering fully encrypted SIP phone calls to our clients in the UK.
This ensures the maximum protection possible for sensitive data as it passes across the millions of calls we handle every month, while also allowing us to continue delivering a world class standard of call tracking services and conversation analytics.
“The security of caller data has always been a priority at the heart of everything we do, and we believe it would be irresponsible to neglect ongoing improvement in this area. To prove our commitment to this, we are offering this encrypted SIP service as standard at no extra cost to our clients.”
Paul Walsh | Founder and CEO, Infinity
Going forward, this will apply to all new numbers where available, as well as updating existing dynamic numbers. This applies to both inbound and outbound calls for UK clients, plus a growing number of clients in other markets.
If you have further questions, then please do not hesitate to contact our support team or your customer success manager.
This new standard of full encryption enables you to enjoy all of the existing benefits of call intelligence with the added peace of mind that this valuable data is handled with a growing level of utmost care and respect.
Hopefully, your customers will never know that you provide their phone calls with this enhanced level of encryption. But they might find out if you don’t.
Infinity is currently available in over 75 countries, and has a proven track record of serving businesses’ global growth and needs in ways that others can’t. Our ultimate goal is to provide full encryption for all inbound and outbound calls across the globe. We are now closer to achieving this than ever before, and will continue to push towards it.
This service is already possible in a mix of markets outside the UK, we suggest getting in contact with us to discuss specific requirements.
Will Infinity always be the only call tracking provider who guarantees this level of cloud security? We certainly hope not, standards across the industry need to continuously evolve for everyone’s benefit and safety.
But what could happen while you wait for another provider to catch up? Data is a hugely valuable commodity and hackers are constantly looking for opportunities to take advantage of dated systems to access it. If successfully targeted by an attack, the consequences could be severe.
Last year the Information Commissioner’s Office (ICO) fined brands such as Uber and Carphone Warehouse hundreds of thousands of pounds for failing to protect customer data during cyber attacks. But this is only the start; in a post-GDPR world these fines could easily have skyrocketed to millions of pounds, on top of any adverse effects on customers and reputation.1
“The fines are going to increase because it’s clear that there are plenty of organisations still not taking data protection seriously. We’ve reached a point where cyber assets such as data are as important as physical assets. And if you don’t take proper care of cyber assets and someone steals them or damages them, in the eyes of the law its now as serious as a physical loss.”2
Philip Anthony, Founder and Managing Director, CoopSys
If this is a risk you take seriously, you need to make sure that the technology partners you trust your clients’ data with are equally devoted. If you aren’t convinced that this is the case for your call tracking provider, start a conversation with us today to find out more about how easy it is to switch to Infinity.
1) The UK’s Biggest Data Breach Fines 2018 (pdf), Techtrust, (Dec, 2018)
2) 2018’s Biggest Data Breach Fines, Charity Digital News, (10th Dec, 2018)
Passionate about solving business problems with our technology, and pushing Infinity forward in all areas. Proud husband and father of two.
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