Update: How Infinity is looking after your data following Brexit

25 Jan 2021 in

The UK has now left the European Union.

This will cause many changes in the way the UK does business with Europe and the rest of the world, including how UK businesses handle personal data. Here at Infinity, we are always thinking ahead to ensure your customer data is safe and secure, particularly in this time of change.

Where are we today?

Prior to Brexit, the UK (like the rest of the EU) had to comply with the requirements of the General Data Protection Regulation (GDPR). This allowed the free flow of data from the EU to the UK and vice versa.

Following Brexit, the UK is now able to make its own data protection provisions, which may or may not align with the EU. Consequently, the EU now has to decide to whether to keep allowing the free flow of data, or to restrict data flow to those entities who can show compliance with EU legislation. To aid this decision, the UK and EU have agreed a transition period of up to six months. This means that personal data can continue to flow freely until the decision is made.

Preparing for tomorrow

Infinity is using this time to put ourselves ahead of the curve.

We are working to ensure that whatever the decision made, we can safely process and store personal data in the location it came from. So if your business or customer is based in the EU, we are working towards ensuring that the data does not flow out of the EU and if your customer or business is based in the UK, we will ensure that data does not flow out of the UK.

Where additional services are subscribed to which require the transfer of data across borders, we will work with you to ensure its security and legal compliance. Rest assured that if, as an existing customer, you already have specific data storage requirements in place with us, these will continue.

For US customers, data is stored locally in the US and will be unaffected by the Brexit changes.

If you have any questions about how we look after your customers’ personal data, please get in touch with us at support@infinity.co

If you want to discuss the benefits of call tracking for your business or client, then we'd love to start a conversation with you.

Warren Newbert

Warren Newbert

As CEO, Warren combines his passion for creating a winning strategy with a knack for people and numbers. When he's not in the office, he can be found on the side of the pitch coaching his sons' football team.

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