News & views

4 Mar 2026 | 8 min read

Marketing Digital Marketing

Why your best leads don't convert (and how to fix it fast)

Marketing leaders are asking the same question right now: why aren’t our leads converting? On paper, everything looks positive. Traffic is increasing, campaigns are generating...

18 Feb 2026 | 8 min read

Marketing

The marketer's checklist for reducing cost per lead (without killing quality)

Reducing cost per lead is on almost every marketer’s priority list right now. Especially when you need to prove the value of every campaign.

11 Feb 2026 | 9 min read

Marketing Digital Marketing

Call tracking software explained: ROI, support, and setup

Choosing the right call tracking software can feel overwhelming for marketers. Tech stacks are already complex, budgets are under pressure, and there’s no shortage of tools claiming to...

29 Jan 2026 | 3 min read

News PPC Marketing Digital Marketing

Smart Outcomes: Sector specific signals for PPC optimization

If you want to nail your PPC optimization with AI bidding, the quality of signals you’re feeding in also feeds your success. To ensure you’re always sending highly relevant buyer...

14 Jan 2026 | 10+ min read

Marketing

How marketers use call tracking to win: from blind spots to better decisions

Call tracking for marketers has become essential as customer journeys grow more complex. Clicks and form fills still matter, but they only tell part of the story.

1 Jan 2026 | 6 min read

PPC Marketing Digital Marketing

Get more value from your marketing data in the New Year

In December, you told everyone, “let’s circle back to this in the new year”, and here we are. Ready to attack the year and start getting more value from your marketing data in 2026....

8 Dec 2025 | 10+ min read

Marketing

12 days of infinite marketing wisdom

On the twelfth day of Christmas Infinity said to me... well, quite a lot actually. Analysts, marketers, award winners... we’ve spoken to them all, and we’ve made some pretty cool...

3 Dec 2025 | 10 min read

Digital Marketing

Proving ROI under budget cuts – first-party call data is the missing link

Proving ROI has never been harder, especially if your attribution looks like Swiss cheese! Thing is, it’s now more important than ever for marketers to prove pipeline and do more with...

26 Nov 2025 | 8 min read

PPC

The PPC blind spot: Why conversions aren’t what they seem

Here’s the uncomfortable truth: your biggest PPC blind spot isn’t in the click-through rate or your bidding strategy. It’s in the part of the customer journey you can’t see; the moment...