Advanced Web Metrics with Google Analytics - Out now

4 Apr 2012 in


Brian Clifton’s new book, Advanced Web Metrics with Google Analytics is out now. You can order your copy from Amazon today.

This is the third edition of the bestseller and covers the latest in Google Analytics, ROI-building tips, learn about GA’s capabilities and reports, you can read about measuring the performance of your campaigns, tracking social and mobile visitors and learn about evaluating the impact of multichannel marketing.

In Chapter 12, Integrating Google Analytics with Third Party Applications there is a whole section titled, Call Tracking with Google Analytics, where Infinity Tracking is discussed in detail, and how our solution integrates with Google Analytics is fully explained.

Carol Carini

Carol Carini

Head of Marketing
Head of Marketing. Mama. Tea drinker. Skier. Photography, Marketing & Tech Stuff. Football fan by proxy!

Recent posts
  1. How data can improve customer call centre experience (Clone)

    22 Mar 2023 in

    How data can improve customer call centre experience (Clone)

  2. How to track and reduce average wait times in your call centre

    15 Mar 2023 in

    How to track and reduce average wait times in your call centre

  3. A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

    14 Mar 2023 in

    A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

Call intelligence can be transformational to your business. Contact us today.

+44 3892 2600

Get in touch

Subscribe to our newsletter *Required field

+44 3892 2600