19 Apr 2024 in Digital Marketing
Taking smart steps: What Google consent mode V2 means for call tracking
All businesses working with SaaS providers need to hold the technology they use to the highest standards because regulations, guidelines, and best practices are always evolving. This is especially the case in heavily regulated industries and when selling to different markets.
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17 Apr 2024 in News
Taking data strategies to new heights: Infinity & Accord Marketing partnership
Any savvy marketer knows how important it is to have a solid data strategy. At Infinity, we know that too, and we’re always looking to partner with like-minded agencies who also get that. And that’s why we’re super excited to be partnering with Accord Marketing to deliver better-quality data...
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20 Mar 2024 in News
Infinity & LivePerson: Closing the gap between chats and calls
At Infinity, we know customers switch between different channels depending on where they are in their journey. Businesses that get this and understand why this happens will be much better placed to make smarter decisions. That’s why Infinity has partnered with LivePerson to help brands close the...
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13 Mar 2024 in Interviews,Marketing
Acing automotive marketing in 2024
In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re seeing in the automotive industry and what that means for marketers. The special guests we’ll be hearing from...
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14 Feb 2024 in Interviews,Marketing
Why marketers should be using Conversation Analytics in 2024
The latest season of our Insights & Impact podcast has just landed! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 20224 – and beyond! Hosted by our Head of Growth Marketing, Matt McGillicuddy, and Senior Analyst from our Insights &...
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10 Jan 2024 in News
What’s the state of Call Intelligence in 2024? Infinity's full report
At the start of every New Year, marketers and contact center leaders will be scoping out what lies ahead. Often, that means looking at new solutions to enhance their tech stacks. For any call-centric business, call intelligence platforms are likely in the mix. But as consumer behavior continues to...
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3 Jan 2024 in News
January Hubdate: New updates to explore
As we enter the New Year, you might be thinking the time for gift-giving is over. But treats in the way of a smoother, more functional experience for Infinity customers have been gliding down the chimney steadily over the last few months.
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19 Nov 2023 in Interviews,Digital Marketing
Call tracking predictions for 2024 and beyond
Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what that means for marketers in call-centric businesses.
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1 Nov 2023 in Digital Marketing
Driving customer conversions with call intelligence
In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. These days, customers expect hyper-personalized experiences, which is why marketers need to get to know their customers inside out. The good news is that’s...
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