[Podcast] The secret optimization ingredient for insurance marketers post-COVID

I tried to interview two guests in two minutes. I didn't quite achieve it, but it was pretty close.

Firstly, we speak to Diana Hasty, our Head of East Coast and proud Maryland native. We discuss what insurance brokers need to be thinking about as we emerge from lockdown.

Next, we catch up with Steve Tarbard from Beyond Clicks to announce our new partnership in the US, and what opporunities this brings for our insurance clients old and new.

Every call to an insurance company is hugely important. Failing to understand what messaging and activity is connecting with your customers will limit the amount of premiums you can sell directly, giving away chunks of your profit margin. Here is a brief infographic on how call tracking solves that

Read more if you haven't used call tracking before, and remember that this is the first step. More advanced marketers are also using our Conversation Analytics suite to help improve retention rates and reduce mid-plan cancellations. See how Infinity works with the insurance industry here.