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How does the removal of the Google right hand ads affect you?

11 Mar 2016 in Marketing

How does the removal of the Google right hand ads affect you?

Google are always testing and refining the services they provide. They have made a change recently to the search results page. What do the latest changes mean and how can Infinity help you monitor any impact?

What data should you forget about measuring?

4 Dec 2015 in Marketing

What data should you forget about measuring?

With the importance of big data growing, is it tempting to over analyse your data? Which data should you be analysing and which should you be ignoring?

Is Your Call Tracking Really Integrated into Google Analytics?

27 Aug 2015 in Marketing

Is Your Call Tracking Really Integrated into Google Analytics?

We have confirmed the details around our comprehensive GA integration and what to look out for with other call tracking providers.

Beyond Last Click - Infinity Tracking Whitepaper

30 Jul 2015 in Marketing

Beyond Last Click - Infinity Tracking Whitepaper

Are you still using a last click model to manage your PPC? Have a read of the Infinity whitepaper and see whether you want to reconsider this strategy.

Is your data quality threatening your CRM?

30 Jun 2015 in Marketing

Is your data quality threatening your CRM?

We look at the impact of poor CRM maintenance and give insights into improving customer experience by integrating call tracking.

Personalising User Experience To Maximise ROI

25 Feb 2015 in Marketing

Personalising User Experience To Maximise ROI

Over 90% of internet users worry about online privacy, yet 73% prefer to buy from companies who use their personal data to deliver personalised shopping experiences.

Creating Effective Integrated SEO Campaigns In 2015

24 Feb 2015 in Marketing

Creating Effective Integrated SEO Campaigns In 2015

In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms.

Video: Empowering Your Sales Team With Real-time Caller Insight

22 Sep 2014 in Marketing

Video: Empowering Your Sales Team With Real-time Caller Insight

Infinity’s CEO Paul Walsh's keynote talk discussing how real-time caller insight can transform the way a sales team or call centres interact with customers.

Infinity Sponsors The Festival Of Marketing

18 Sep 2014 in Marketing

Infinity Sponsors The Festival Of Marketing

The Festival of Marketing is a celebration of the exhilarating marketing industry in all its glory and Infinity are proud to be a sponsor at the event.

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