News & Views: Marketing

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Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed

23 Jan 2017 in Marketing

Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed

According to Google, 88% of people looking for health information start their research online via search engines.

How communications will shape your 2017 business and marketing plans

12 Jan 2017 in Marketing

How communications will shape your 2017 business and marketing plans

2017 is finally here and as we celebrate the opportunity of a fresh start in our personal lives – what does this New Year mean for your business and your marketing strategy?

How motoring Millennials are transforming the automotive industry

23 Nov 2016 in Marketing

How motoring Millennials are transforming the automotive industry

It’s not too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry.

Infinity Post Impression Display Campaign Integration

17 Oct 2016 in Marketing

Infinity Post Impression Display Campaign Integration

This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.

Meet the tech and tools that help you bridge the gap between sales and marketing

4 Oct 2016 in Marketing

Meet the tech and tools that help you bridge the gap between sales and marketing

Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.

Google AdWords to separate tablet and desktop and enable mobile base bids

26 May 2016 in Marketing

Google AdWords to separate tablet and desktop and enable mobile base bids

It’s the news that many digital marketers have been patiently waiting for.

Can you benefit from Google's new Expanded Text Ads Update?

28 Apr 2016 in Marketing

Can you benefit from Google's new Expanded Text Ads Update?

News about the latest Google text ad update and what you should consider in your testing.

How does the removal of the Google right hand ads affect you?

11 Mar 2016 in Marketing

How does the removal of the Google right hand ads affect you?

Google are always testing and refining the services they provide. They have made a change recently to the search results page. What do the latest changes mean and how can Infinity help you monitor any impact?

What data should you forget about measuring?

4 Dec 2015 in Marketing

What data should you forget about measuring?

With the importance of big data growing, is it tempting to over analyse your data? Which data should you be analysing and which should you be ignoring?

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