16 Mar 2017 | 2 min read
Marketing
The challenges we share as marketing managers
As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.
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28 Feb 2017 | 4 min read
Digital Marketing
Will AI kill the PPC star?
Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production.
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7 Feb 2017 | 4 min read
Marketing
How does online research influence automotive buyers?
62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they...
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3 Feb 2017 | 2 min read
Marketing
Infographic: Powerful PPC Insights into the UK Healthcare Industry
According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total...
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23 Jan 2017 | 2 min read
Marketing
Healthcare Trends: Why Healthcare Practices Should Track Calls
According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make...
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18 Jan 2017 | 3 min read
Digital Marketing
How artificial intelligence is changing communications
Though it was first thought of in the early 1300s, artificial intelligence is only just becoming an everyday reality. Most smartphones have some sort of virtual assistant, Xbox One can...
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23 Nov 2016 | 2 min read
Marketing
How motoring Millennials are transforming the automotive industry
It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently...
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