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![Improve Your PPC Bid Management With Keyword-level Call Tracking](https://media.infinity.co/hubfs/Imported_Blog_Media/improve-your-ppc-bid-management-4.jpeg)
27 Oct 2014 in PPC
Improve Your PPC Bid Management With Keyword-level Call Tracking
Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management strategy.
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![Choosing the right telephone number: why it's important](https://media.infinity.co/hubfs/Imported_Blog_Media/the-importance-of-choosing-the-right-telephone-Mar-15-2022-12-23-46-01-PM.jpeg)
6 Oct 2014 in Digital Marketing
Choosing the right telephone number: why it's important
Choosing the right telephone number for your business is vitally important because it says a lot about you and your relationship with your customers. But if you don’t know your 01's, 02's, and 03's from your 080's and 084's or the potential costs to you and your callers, it can be a minefield.
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![Video: Empowering Your Sales Team With Real-time Caller Insight](https://media.infinity.co/hubfs/Imported_Blog_Media/empowering-your-sales-team-4.jpeg)
22 Sep 2014 in Marketing
Video: Empowering Your Sales Team With Real-time Caller Insight
Recently Infinity’s CEO Paul Walsh gave a keynotes talk, discussing how real-time caller insight can transform the way a sales team or call centre interact with customers, leading to a dramatic increase in call satisfaction and sales value.
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![Fact: Your Telephones Are Losing You Business!](https://media.infinity.co/hubfs/Imported_Blog_Media/fact-your-telephones-are-losing-you-business-Mar-15-2022-12-21-46-85-PM.jpeg)
15 Sep 2014 in Marketing
Fact: Your Telephones Are Losing You Business!
Now that I've got your attention, the bad news is that this is only going to get worse unless you take action now! So why is this applicable to your business and does it matter anyway as you could question if the landline still has a place in today’s business environment?
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![PPC Campaign Success Starts By Detecting Leakage](https://media.infinity.co/hubfs/Imported_Blog_Media/ppc-campaign-success-starts-by-detecting-leakage-4.jpeg)
17 Jun 2014 in PPC
PPC Campaign Success Starts By Detecting Leakage
It’s a fact, PPC professionals need good detective skills. You could say that PPC Management is a lot like being a detective only with statistical analysis. PPC performance can be affected by many variables with one of the most common being leakage, an important factor which can make or break a...
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![SEO Data is Dead](https://media.infinity.co/hubfs/Imported_Blog_Media/seo-data-is-dead-4.jpeg)
30 Sep 2013 in News
SEO Data is Dead
As of now this means that SEO keyword data is no longer available to any analytics packages, including Google Analytics and unfortunately Infinity.
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![Organic Search Engine Detection Improvements](https://media.infinity.co/hubfs/Imported_Blog_Media/organic-search-engine-detection-improvements-4.jpeg)
23 Apr 2013 in Digital Marketing
Organic Search Engine Detection Improvements
Google is now sending a referrer of "http://www.google.com" without a search term parameter when using Secure Search in Google Chrome.
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![Managing against CPA or ROAS? What you need to know](https://media.infinity.co/hubfs/Imported_Blog_Media/managing-against-cpa-or-roas-the-one-thing-you-need-to-know-4.jpeg)
15 Apr 2013 in News
Managing against CPA or ROAS? What you need to know
Do all my products/services have the same £ value? If not, then a ROAS model is the only way to effectively manage your campaign. For example, if your product range runs from £1 - £100 there is no blended CPA that will maximise the opportunity for both £1 products and £100 products. Even basing a...
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![Infinity sponsors The Travel Technology Europe Show, London](https://media.infinity.co/hubfs/Imported_Blog_Media/infinity-sponsors-the-travel-technology-europe-show-london-4.jpeg)
21 Jan 2012 in News
Infinity sponsors The Travel Technology Europe Show, London
We will also be attending the show on both days, so why don’t you come along to stand C7 and say hi - you won’t be able to miss our shiny neon pink stand! We’ll be on hand to answer any questions you may have about our advanced call tracking and how we can track your customer’s journey from online,...
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