News & Views

Healthcare Trends: Why Healthcare Practices Should Track Calls

23 Jan 2017 in

Healthcare Trends: Why Healthcare Practices Should Track Calls

According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make their own decisions on where to obtain their healthcare.

How artificial intelligence is changing communications

18 Jan 2017 in

How artificial intelligence is changing communications

Though it was first thought of in the early 1300s, artificial intelligence is only just becoming an everyday reality. Most smartphones have some sort of virtual assistant, Xbox One can track human movement, and self-driving cars are now hitting the streets.

How motoring Millennials are transforming the automotive industry

23 Nov 2016 in

How motoring Millennials are transforming the automotive industry

It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently released the ‘Drive to Decide’ report, which suggests that, rather than destroying the industry, Millennials are...

Infinity Post Impression Display Campaign Integration

17 Oct 2016 in

Infinity Post Impression Display Campaign Integration

This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.

Meet the tech that helps you bridge the gap between sales & marketing

4 Oct 2016 in

Meet the tech that helps you bridge the gap between sales & marketing

Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.

How to unlock your call data and measure marketing spend

6 Apr 2016 in

How to unlock your call data and measure marketing spend

How are you measuring your B2B marketing effectiveness?

Infinity launch the new Knowledge Base

15 Mar 2016 in

Infinity launch the new Knowledge Base

At Infinity we are always working on improving and developing new functions and features in our Portal but it doesn’t stop there. We want to ensure our users have all the support they need at their fingers tips, that is why we have recently re-designed the support site and are proud to launch the...

What data should you forget about measuring?

4 Dec 2015 in

What data should you forget about measuring?

Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.

Is Your Call Tracking Really Integrated into Google Analytics?

27 Aug 2015 in

Is Your Call Tracking Really Integrated into Google Analytics?

To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking analytics company will tell you that their service does this.

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