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![Will AI kill the PPC star?](https://media.infinity.co/hubfs/Imported_Blog_Media/header-imagw-ai-vs-ppc-header-4.jpeg)
28 Feb 2017 in Digital Marketing
Will AI kill the PPC star?
Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production.
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![How does online research influence automotive buyers?](https://media.infinity.co/hubfs/Imported_Blog_Media/how-does-online-research-header-4.jpeg)
7 Feb 2017 in Marketing
How does online research influence automotive buyers?
62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they can find their new car without having to leave the comfort of their chair.
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![Infographic: Powerful PPC Insights into the UK Healthcare Industry](https://media.infinity.co/hubfs/Imported_Blog_Media/healthcare-template-header-3-4.jpeg)
3 Feb 2017 in Marketing
Infographic: Powerful PPC Insights into the UK Healthcare Industry
According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total healthcare expenditure in the UK.
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![Healthcare Trends: Why Healthcare Practices Should Track Calls](https://media.infinity.co/hubfs/Imported_Blog_Media/healthcare-header-small-4.jpeg)
23 Jan 2017 in Marketing
Healthcare Trends: Why Healthcare Practices Should Track Calls
According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make their own decisions on where to obtain their healthcare.
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![How artificial intelligence is changing communications](https://media.infinity.co/hubfs/Imported_Blog_Media/artifical-intelligence-header-cropped-header-4.jpeg)
18 Jan 2017 in Digital Marketing
How artificial intelligence is changing communications
Though it was first thought of in the early 1300s, artificial intelligence is only just becoming an everyday reality. Most smartphones have some sort of virtual assistant, Xbox One can track human movement, and self-driving cars are now hitting the streets.
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![How motoring Millennials are transforming the automotive industry](https://media.infinity.co/hubfs/Imported_Blog_Media/header-size-car-image-3-header-4.jpeg)
23 Nov 2016 in Marketing
How motoring Millennials are transforming the automotive industry
It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently released the ‘Drive to Decide’ report, which suggests that, rather than destroying the industry, Millennials are...
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![Infinity Post Impression Display Campaign Integration](https://media.infinity.co/hubfs/Imported_Blog_Media/dcm-blog-header-4.png)
17 Oct 2016 in Marketing
Infinity Post Impression Display Campaign Integration
This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.
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![Meet the tech that helps you bridge the gap between sales & marketing](https://media.infinity.co/hubfs/Imported_Blog_Media/bridging-the-gap-sales-and-marketing-image-header-4.jpeg)
4 Oct 2016 in Marketing
Meet the tech that helps you bridge the gap between sales & marketing
Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.
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![How to unlock your call data and measure marketing spend](https://media.infinity.co/hubfs/Imported_Blog_Media/b2bmarketingexpo-header-4.jpeg)
6 Apr 2016 in News
How to unlock your call data and measure marketing spend
How are you measuring your B2B marketing effectiveness?
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