News & views

5 Jun 2017 | 3 min read

News

Google Attribution – does it solve the attribution problem?

When Google announced their intention to ‘solve the attribution problem’ for advertisers by moving away from the last-click attribution model last week at Google Marketing Next, the...

22 May 2017 | 3 min read

Marketing

5 Reasons call intelligence boosts your email marketing

Email marketing remains a strong channel to drive ROI for businesses. In fact, 73% of companies agree that email offers "excellent" to "good" ROI, according to the 2017 Email Marketing...

16 May 2017 | 3 min read

Marketing

Get a 360-degree view of your customer buying journey with advanced call intelligence

The importance of call tracking was validated back in 2014 when Google launched Website Call Conversions to prove that clicks from Google AdWords ads drive calls for businesses.

11 May 2017 | 3 min read

Marketing

How does call tracking improve the customer experience?

By 2020, customer experience will overtake price and product as the key brand differentiator. In fact, it's estimated that 86% of buyers will pay more for a better customer experience.

3 May 2017 | 4 min read

Marketing

3 Immediate Ways to Align Sales and Marketing

Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for...

28 Apr 2017 | 3 min read

PPC

Accurately attributing your PPC leads

The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.

27 Apr 2017 | 2 min read

Marketing

7 ways that call tracking will improve your marketing campaigns

Your call data tells you so much more than just the number of people who are calling your business.

4 Apr 2017 | 1 min read

Marketing

Infographic: Why travel businesses need call tracking to succeed

If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to...

24 Mar 2017 | 3 min read

Marketing

Sales and marketing: coming together with call tracking

92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.