News & Views
17 Jun 2014 in PPC
PPC Campaign Success Starts By Detecting Leakage
It’s a fact, PPC professionals need good detective skills. You could say that PPC Management is a lot like being a detective only with statistical analysis. PPC performance can be affected by many variables with one of the most common being leakage, an important factor which can make or break a...
30 Sep 2013 in News
SEO Data is Dead
As of now this means that SEO keyword data is no longer available to any analytics packages, including Google Analytics and unfortunately Infinity.
23 Apr 2013 in Digital Marketing
Organic Search Engine Detection Improvements
Google is now sending a referrer of "http://www.google.com" without a search term parameter when using Secure Search in Google Chrome.
15 Apr 2013 in News
Managing against CPA or ROAS? What you need to know
Do all my products/services have the same £ value? If not, then a ROAS model is the only way to effectively manage your campaign. For example, if your product range runs from £1 - £100 there is no blended CPA that will maximise the opportunity for both £1 products and £100 products. Even basing a...
21 Jan 2012 in News
Infinity sponsors The Travel Technology Europe Show, London
We will also be attending the show on both days, so why don’t you come along to stand C7 and say hi - you won’t be able to miss our shiny neon pink stand! We’ll be on hand to answer any questions you may have about our advanced call tracking and how we can track your customer’s journey from online,...