News & Views

3 Immediate Ways to Align Sales and Marketing

3 May 2017 in

3 Immediate Ways to Align Sales and Marketing

Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for marketers to track.

Accurately attributing your PPC leads

28 Apr 2017 in

Accurately attributing your PPC leads

The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.

7 ways that call tracking will improve your marketing campaigns

27 Apr 2017 in

7 ways that call tracking will improve your marketing campaigns

Your call data tells you so much more than just the number of people who are calling your business.

Infographic: Why travel businesses need call tracking to succeed

4 Apr 2017 in

Infographic: Why travel businesses need call tracking to succeed

If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to attract customers effectively. To do this, you need to know which marketing channels perform the best and yield the...

Sales and marketing: coming together with call tracking

24 Mar 2017 in

Sales and marketing: coming together with call tracking

92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.

The challenges we share as marketing managers

16 Mar 2017 in

The challenges we share as marketing managers

As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.

Will AI kill the PPC star?

28 Feb 2017 in

Will AI kill the PPC star?

Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production.

How does online research influence automotive buyers?

7 Feb 2017 in

How does online research influence automotive buyers?

62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they can find their new car without having to leave the comfort of their chair.

Infographic: Powerful PPC Insights into the UK Healthcare Industry

3 Feb 2017 in

Infographic: Powerful PPC Insights into the UK Healthcare Industry

According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total healthcare expenditure in the UK.

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