News & views

13 Nov 2017 | 3 min read

Marketing

How to Use Call Tracking to Evaluate and Improve Close Rates

Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.

8 Nov 2017 | 4 min read

News

A Day in the Life of... An SVP of Customer Success

In this series of short blogs, we take a look at the day to day lives of some of our key team members, as well as how Infinity is used in their day-to-day work. Michelle Garnham leads...

3 Nov 2017 | 2 min read

News

Vocalcom and Infinity partner to end call centre guesswork

In a groundbreaking announcement, Vocalcom has revealed a trailblazing partnership with Infinity to provide the world’s first fully-integrated customer journey view on an enterprise...

9 Oct 2017 | 5 min read

Marketing

8 ways to build a long-term SEO-friendly content strategy

Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.

5 Oct 2017 | 4 min read

News

A Day in the Life Of... A Sales Manager with Infinity

In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Emily Parker has been working closely with clients...

25 Sep 2017 | 4 min read

News

Balancing Priorities in the Age of Customer Centricity

In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or...

11 Sep 2017 | 4 min read

Marketing

A Day In The Life Of… A Digital Marketer With Infinity

In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in Digital Marketing on both...

7 Sep 2017 | 3 min read

Marketing

3 Ways Call Tracking Improves your Sales Team Performance

McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1

24 Aug 2017 | 5 min read

Marketing

Google Call Conversions: 6 reasons advanced call tracking is a must

According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls...