11 Sep 2017 in Marketing
A Day In The Life Of… A Digital Marketer With Infinity
In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in Digital Marketing on both client and agency side for over 12 years, and is currently Infinity’s Senior Digital Marketing Manager.
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7 Sep 2017 in Marketing
3 Ways Call Tracking Improves your Sales Team Performance
McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1
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24 Aug 2017 in Marketing
Google Call Conversions: 6 reasons advanced call tracking is a must
According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls convert 25-40% of the time.1
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18 Aug 2017 in Interviews
Your secret weapon(s): Why your agency's tech stack matters to you
Your agency is an extension of your brand, they represent you, speak for you, and work for you. Therefore, the software and tech solutions they bring to the table need to be considered and consulted upon when deciding who to partner with.
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11 Aug 2017 in Marketing
3 Insights from visitor level call tracking
Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint marketing sales funnel, and ideally increase calls that generate sales conversions and revenue.
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18 Jul 2017 in Marketing
The Real Future Of Artificial Intelligence
"AI is the new electricity! Electricity transformed countless industries; AI will now do the same." Andrew Ng, co-founder of Coursera, and Stanford AI Professor
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3 Jul 2017 in Marketing
3 steps to sculpting an effective customer journey on mobile
Global mobile usage is expected to pass 4.5 billion people by the end of next year, according to eMarketer1. It is therefore seen by many as the next great revenue channel to tap into, but Forrester reports that it currently only accounts for 9% of online sales (1.5% overall) in Western Europe2....
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29 Jun 2017 in Marketing
Google Attribution – Is It Enough For You?
The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is equal, and neither are their needs.
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27 Jun 2017 in Marketing
3 ways to achieve growth through attribution
Accurate multichannel attribution is critical to business growth. Why? Because this is how you gain the unique insight into the customer journey you need to help you attract more customers and retain those you already converted.
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