News & views

17 Jun 2019 | 5 min read

Marketing

The science behind the o2o retail strategy

In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into...

15 Apr 2019 | 5 min read

Digital Marketing

The questions to ask when investing in martech

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest...

4 Apr 2019 | 3 min read

Marketing

Is your data-driven strategy outdated, and do you need a new one?

The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a...

1 Apr 2019 | 4 min read

Marketing

How to use the metrics that matter in B2B marketing

At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving...

25 Mar 2019 | 5 min read

PPC

Best practices for building a perfect landing page for SEO and PPC

With trillions of searches taking place every year, the value of investing in SEO optimisation and PPC advertising campaigns remains high.

20 Mar 2019 | 5 min read

PPC

PPC and Call Tracking : How can you increase results and lower costs?

When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.

24 Jan 2019 | 3 min read

PPC

The state of phone calls in the property market

The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to...

22 Jan 2019 | 5 min read

News

PPC Marketing to the over 50s: Connect with the Silver Spenders

No business wants to miss out on a substantial, often untapped revenue source. Yet for those ignoring the over 50s in a breathless chase to capture the millennial zeitgeist, it’s an...

22 Jan 2019 | 3 min read

Marketing

If you want to be customer obsessed, do this.

Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house,...