29 Sep 2019 in Digital Marketing
Meet your new platform: Taming a fresh martech stack, fast
Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%1. This makes martech the single largest area of investment when it comes to the marketing department’s resources and programs. So how should you approach a...
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17 Sep 2019 in Marketing
11 lessons for automotive dealers from 100 1-star reviews
You can’t win them all.
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3 Sep 2019 in Digital Marketing
8 call recording insights your business may be missing
Aside from the obvious benefits of training and quality assurance, there are numerous insights held within business call recordings that marketing and sales departments alike can use.
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30 Aug 2019 in Marketing
The unquestionable value call tracking brings to agencies
Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic information and revenue to their business.
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14 Aug 2019 in Interviews
What makes a creative SEO agency stand out in the market?
When Carrie Rose decided to audition for ‘The Apprentice’ she had no idea that her preliminary business plan would transpire into a fully-fledged company. In less than 3 months, with no backing from Sir Alan, Rise At Seven now has 8 clients and a firm footing in the town of Sheffield.
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30 Jul 2019 in Marketing
7 lessons for future CMOs to learn before breakfast
How do you like your eggs in the morning? We like ours with a report.
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25 Jul 2019 in Interviews
Mary Jane Copps: The undeniable value of a phone call
This blog won 1st place in our 2019 Customer Contact Central MVP Awards Customer Service category!
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22 Jul 2019 in Interviews
Monica Patel: From the IT crowd to RingCentral AVP of Marketing
As part of the “In Conversation With” blog series, we aim to bring you the very best industry insights from top executives, across the globe.
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19 Jul 2019 in Digital Marketing
The talk of tomorrow: 7 ideas to evolve your contact centre
As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a manner that’s going to be of ongoing benefit to your customers. A great one-off campaign or an irresistible...
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