News & Views

Managing against CPA or ROAS? The one thing you need to know...

15 Apr 2013 in

Managing against CPA or ROAS? The one thing you need to know...

Do all my products/services have the same £ value? If not, then a ROAS model is the only way to effectively manage your campaign. For example, if your product range runs from £1 - £100 there is no blended CPA that will maximise the opportunity for both £1 products and £100 products. Even basing a...

Infinity sponsors The Travel Technology Europe Show – We’d love to see you there!

10 Jan 2013 in

Infinity sponsors The Travel Technology Europe Show – We’d love to see you there!

For the second year running we are proud to announce we are an official sponsor of The Travel Technology Europe. The show is at Earls Court 2, London on 5th and 6th February 2013.

Merry Christmas & Happy New Year

14 Dec 2012 in

Merry Christmas & Happy New Year

As you can see we’ve been busy tracking Santa! Here’s hoping you are on track for a successful 2013. With festive cheer from all the team at Infinity Tracking.

Death of the landline? No, alive and kicking!

29 Nov 2012 in

Death of the landline? No, alive and kicking!

The report suggests a fractured country, with no consistency as to how we talk to each other. There are Always On communicators tweeting about platform-agnostic Enlightened communicators, who chat face to face with those in the Middle Of The Road, who are avoiding voice mails from Conventional...

New Feature - Real Time Call Status

11 Oct 2012 in

New Feature - Real Time Call Status

Currently when using our CRM integration feature the caller ID is replaced with a Call Reference Number which allows you to link your customer's records in your CRM to the phone calls that introduced them to you.

Symfony Live London 2012

19 Sep 2012 in

Symfony Live London 2012

The conference (organised by Sensio) was held at 'The Brewery', an impressive London venue, and was home to members of the PHP, Symfony and Drupal communities which made for some very interesting conversations over coffee and bacon rolls, courtesy of MyBuilder, one of the events sponsors.

Google Analytics Content Experiments Support

6 Jul 2012 in

Google Analytics Content Experiments Support

Content Experiments provide the ability to deliver visitors to your web site to variations of the same page in order to discover whether certain variations increase the conversion rate.

Symfony Live Paris

11 Jun 2012 in

Symfony Live Paris

The conference covers far more than the Symfony framework itself, being generally aimed at any PHP developers, and is a really good opportunity to listen to some great talks on some very interesting subjects. The main conference lasted two days, with a wide variety of talks including "How we built...

Infinity run the London Bupa 10K

29 May 2012 in

Infinity run the London Bupa 10K

It was a great day, despite the heat, our Infinity ladies all managed to finish the run in really good time – we are thinking the pasta and wine the night before may have helped them! And of course, the several months of training runs after work leading up to the big day. The atmosphere on Sunday...

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