7 Mar 2022 | 4 min read
Digital Marketing
Why measuring phone calls should be integral to your marketing strategy
UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year.
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3 Mar 2022 | 4 min read
Digital Marketing
Facebook’s Conversion API – what marketers need to know
Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the...
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2 Mar 2022 | 4 min read
Marketing
How To Use Real-Time Call Monitoring to Optimise Call Centre Performance
Your call centre receives hundreds, if not thousands, of calls each and every day. This means you have hundreds, if not thousands, opportunities a day to collect rich data and extract...
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23 Feb 2022 | 4 min read
Marketing
How to furnish retailers with untapped insights
The pandemic ignited a home-buying frenzy. As remote working became the new normal, consumers naturally began spending more time in the comfort of their homes. Now, working dynamics...
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22 Feb 2022 | 5 min read
Digital Marketing
Why call monitoring software needs to be in your tech stack in 2022
What if this year, you could unearth customer insights that could positively impact your long-term strategy by optimising the customer journey? If that sounds up your street, then call...
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21 Feb 2022 | 2 min read
News
Pulse Check: Calls to retailers experienced triple-digit growth
The travel sector wasn’t alone in seeing a very healthy number of calls coming in at the start of the year. Calls to retailers also experienced a bumper month in January.
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16 Feb 2022 | 4 min read
Digital Marketing
PPC: is it worth the money?
Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come...
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