2 Mar 2022 | 4 min read
Marketing
How To Use Real-Time Call Monitoring to Optimise Call Centre Performance
Your call centre receives hundreds, if not thousands, of calls each and every day. This means you have hundreds, if not thousands, opportunities a day to collect rich data and extract...
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23 Feb 2022 | 4 min read
Marketing
How to furnish retailers with untapped insights
The pandemic ignited a home-buying frenzy. As remote working became the new normal, consumers naturally began spending more time in the comfort of their homes. Now, working dynamics...
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22 Feb 2022 | 5 min read
Digital Marketing
Why call monitoring software needs to be in your tech stack in 2022
What if this year, you could unearth customer insights that could positively impact your long-term strategy by optimising the customer journey? If that sounds up your street, then call...
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21 Feb 2022 | 2 min read
News
Pulse Check: Calls to retailers experienced triple-digit growth
The travel sector wasn’t alone in seeing a very healthy number of calls coming in at the start of the year. Calls to retailers also experienced a bumper month in January.
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16 Feb 2022 | 4 min read
Digital Marketing
PPC: is it worth the money?
Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come...
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4 Feb 2022 | 2 min read
News
Pulse Check: The return of the 'Big January Spike'
Following a rather flat new year in 2021, Infinity's data shows a very positive picture for travel businesses in 2022 as the annual leap in January activity has returned.
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4 Feb 2022 | 4 min read
Marketing
The call centre: the travel industry’s secret weapon in 2022
After what’s been an incredibly tough few years, it appears that blue skies are finally poking through the clouds that have been looming over the travel industry.
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31 Jan 2022 | 4 min read
Digital Marketing
3 reasons why phone calls need your full attention in 2022
Throughout 2021, the customer experience became the new battleground for businesses. The pandemic caused a massive shift in the way businesses operate and connect with their customers....
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25 Jan 2022 | 5 min read
Digital Marketing
Attribution Analysis in Google Analytics: How to Use & Select The Right Model
As marketing teams seek to be more strategic in how they reach their intended audiences, there are more opportunities than ever to track campaign impact and report on real ROI. But...
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