1 Apr 2019 in Marketing
How to use the metrics that matter in B2B marketing
At Infinity, we keep data close to the heart of everything we do. This focus enables conversations across the business to make sense; we’re speaking the same language and driving forward with the same purpose. We’re not alone in this, but how do marketers decide which metrics matter?
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25 Mar 2019 in PPC
Best practices for building a perfect landing page for SEO and PPC
With trillions of searches taking place every year, the value of investing in SEO optimisation and PPC advertising campaigns remains high.
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20 Mar 2019 in PPC
PPC and Call Tracking : How can you increase results and lower costs?
When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.
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4 Feb 2019 in Marketing
What Is Call Tracking and How Does It Work: Ultimate Guide
If you’ve never come across call tracking before, you’d be forgiven for thinking it’s either a way to monitor what your kids are up to, or software used exclusively by call centres to keep reps on track.
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24 Jan 2019 in PPC
The state of phone calls in the property market
The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to buy or rent. Being as informed as possible about how calls are coming in, what happens on them, and the impact...
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22 Jan 2019 in News
PPC Marketing to the over 50s: Connect with the Silver Spenders
No business wants to miss out on a substantial, often untapped revenue source. Yet for those ignoring the over 50s in a breathless chase to capture the millennial zeitgeist, it’s an everyday occurrence. Unless there’s a very strong reason for them to adopt this approach, more fool them.
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22 Jan 2019 in Marketing
If you want to be customer obsessed, do this.
Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house, screaming through their letterbox kind of obsessed.
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21 Jan 2019 in Marketing
What can call tracking solve for agencies?
This is a guest post provided by our partners at Peaky Digital.
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8 Jan 2019 in Marketing
4 ways first time buyers want you to market to them
In 2018, first-time buyers accounted for more than half of the property market. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have engaged with the world far differently from their counterparts, Baby Boomers and Generation X. Therefore, they think...
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