News & Views

[Infographic] Five steps to building a profitable PPC feedback loop

15 Oct 2019 in

[Infographic] Five steps to building a profitable PPC feedback loop

Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback loop with your bidding platform, call tracking platform, and CRM system to optimise the performance of your PPC...

The chemical reaction of science and advertising

8 Oct 2019 in

The chemical reaction of science and advertising

When Daniel Gilbert decided to set up his agency, Brainlabs, his ambition was to change the future of advertising. Despite what some people may consider a rather bold dream to have, it is clear he’s not fazed by the challenge and remains as committed to it as he was on day one. His formula for...

How does call tracking enhance your customer’s experience?

1 Oct 2019 in

How does call tracking enhance your customer’s experience?

In 2019, customers have a plethora of choice on any market. So, the question is, what’s making certain brands be heard above the noise?

Meet your new platform: Taming a fresh martech stack, fast

29 Sep 2019 in

Meet your new platform: Taming a fresh martech stack, fast

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%1. This makes martech the single largest area of investment when it comes to the marketing department’s resources and programs. So how should you approach a...

11 lessons for automotive dealers from 100 1-star reviews

17 Sep 2019 in

11 lessons for automotive dealers from 100 1-star reviews

You can’t win them all.

8 call recording insights your business may be missing

3 Sep 2019 in

8 call recording insights your business may be missing

Aside from the obvious benefits of training and quality assurance, there are numerous insights held within business call recordings that marketing and sales departments alike can use.

The unquestionable value call tracking brings to agencies

30 Aug 2019 in

The unquestionable value call tracking brings to agencies

Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic information and revenue to their business.

What makes a creative SEO agency stand out in the market?

14 Aug 2019 in

What makes a creative SEO agency stand out in the market?

When Carrie Rose decided to audition for ‘The Apprentice’ she had no idea that her preliminary business plan would transpire into a fully-fledged company. In less than 3 months, with no backing from Sir Alan, Rise At Seven now has 8 clients and a firm footing in the town of Sheffield.

7 lessons for future CMOs to learn before breakfast

30 Jul 2019 in

7 lessons for future CMOs to learn before breakfast

How do you like your eggs in the morning? We like ours with a report.

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