Our latest episode of the Insurance Marketing Podcast sees Keith Mowbray, Head of Digital Marketing at Towergate Insurance, report to us from the frontline. Towergate Insurance provides a wide range of insurance products, giving Keith a perfect view on where the consumer is looking for insurance in the near future.
In this episode, Keith gives us the lowdown on:
- The areas where interest in insurance is picking up
- How insurance marketers need to be seeking out new opportunities
- Ongoing changes that will affect the market
If you'd like more ideas on ways you can drive innovation and boost performance during these unusual times, download this free eBook that covers Seven Questions Insurance Companies Need To Ask To Drive Innovation.
Every call to an insurance company is hugely important. If you'd like to understand what messaging and activity is connecting with your customers, and getting them to buy premiums, you need to be able to connect their digital journey to their phone call. If you'd like to find out how call tracking helps you achieve this, see how Infinity works with the insurance industry to close that gap here.
Enterprise Sales Manager
When he's not flying high in the sales team, Matthew flies his wife and daughter around the UK with his pilots licence. When he's feeling more grounded, you can catch him on the golf course.