23 Nov 2016 in Marketing
How motoring Millennials are transforming the automotive industry
It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently released the ‘Drive to Decide’ report, which suggests that, rather than destroying the industry, Millennials are...
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17 Oct 2016 in Marketing
Infinity Post Impression Display Campaign Integration
This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.
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4 Oct 2016 in Marketing
Meet the tech that helps you bridge the gap between sales & marketing
Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.
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6 Apr 2016 in News
How to unlock your call data and measure marketing spend
How are you measuring your B2B marketing effectiveness?
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15 Mar 2016 in News
Infinity launch the new Knowledge Base
At Infinity we are always working on improving and developing new functions and features in our Portal but it doesn’t stop there. We want to ensure our users have all the support they need at their fingers tips, that is why we have recently re-designed the support site and are proud to launch the...
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4 Dec 2015 in Marketing
What data should you forget about measuring?
Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.
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27 Aug 2015 in Marketing
Is Your Call Tracking Really Integrated into Google Analytics?
To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking analytics company will tell you that their service does this.
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31 Jul 2015 in PPC
Are you targeting your PPC to the right customers?
PPC is still the biggest single area for digital advertising, despite growth in display and social media, and accounts for 55% of overall spend. With the top spots taking up an increasing amount of search engine real estate and making competition for them more fierce, it’s more important than ever...
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30 Jul 2015 in Marketing
Beyond Last Click - Infinity Tracking Whitepaper
Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.
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