News & views: News

A Day in the Life of... An SVP of Customer Success

8 Nov 2017 | 4 min read

News

A Day in the Life of... An SVP of Customer Success

In this series of short blogs, we take a look at the day to day lives of some of our key team members, as well as how Infinity is used in their day-to-day work. Michelle Garnham leads...

Vocalcom and Infinity partner to end call centre guesswork

3 Nov 2017 | 2 min read

News

Vocalcom and Infinity partner to end call centre guesswork

In a groundbreaking announcement, Vocalcom has revealed a trailblazing partnership with Infinity to provide the world’s first fully-integrated customer journey view on an enterprise...

A Day in the Life Of... A Sales Manager with Infinity

5 Oct 2017 | 4 min read

News

A Day in the Life Of... A Sales Manager with Infinity

In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Emily Parker has been working closely with clients...

Balancing Priorities in the Age of Customer Centricity

25 Sep 2017 | 4 min read

News

Balancing Priorities in the Age of Customer Centricity

In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or...

Google Attribution – does it solve the attribution problem?

5 Jun 2017 | 3 min read

News

Google Attribution – does it solve the attribution problem?

When Google announced their intention to ‘solve the attribution problem’ for advertisers by moving away from the last-click attribution model last week at Google Marketing Next, the...

How to unlock your call data and measure marketing spend

6 Apr 2016 | 1 min read

News

How to unlock your call data and measure marketing spend

How are you measuring your B2B marketing effectiveness?

Infinity launch the new Knowledge Base

15 Mar 2016 | 1 min read

News

Infinity launch the new Knowledge Base

At Infinity we are always working on improving and developing new functions and features in our Portal but it doesn’t stop there. We want to ensure our users have all the support they...

SEO Data is Dead

30 Sep 2013 | 1 min read

News

SEO Data is Dead

As of now this means that SEO keyword data is no longer available to any analytics packages, including Google Analytics and unfortunately Infinity.

Managing against CPA or ROAS? What you need to know

15 Apr 2013 | 2 min read

News

Managing against CPA or ROAS? What you need to know

Do all my products/services have the same £ value? If not, then a ROAS model is the only way to effectively manage your campaign. For example, if your product range runs from £1 - £100...

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