8 Nov 2017 in News
A Day in the Life of... An SVP of Customer Success
In this series of short blogs, we take a look at the day to day lives of some of our key team members, as well as how Infinity is used in their day-to-day work. Michelle Garnham leads our customer success organisation, having led EMEA wide customer success teams for over twelve years.
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3 Nov 2017 in News
Vocalcom and Infinity partner to end call centre guesswork
In a groundbreaking announcement, Vocalcom has revealed a trailblazing partnership with Infinity to provide the world’s first fully-integrated customer journey view on an enterprise contact centre platform. In short, Vocalcom customers will now have the globe’s most informed call centre staff,...
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5 Oct 2017 in News
A Day in the Life Of... A Sales Manager with Infinity
In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Emily Parker has been working closely with clients throughout the last four years of her career, and is a Senior Sales Development Manager at Infinity.
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25 Sep 2017 in News
Balancing Priorities in the Age of Customer Centricity
In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or receive support.
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5 Jun 2017 in News
Google Attribution – does it solve the attribution problem?
When Google announced their intention to ‘solve the attribution problem’ for advertisers by moving away from the last-click attribution model last week at Google Marketing Next, the volume of chatter around the buzzword of attribution multiplied.
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6 Apr 2016 in News
How to unlock your call data and measure marketing spend
How are you measuring your B2B marketing effectiveness?
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15 Mar 2016 in News
Infinity launch the new Knowledge Base
At Infinity we are always working on improving and developing new functions and features in our Portal but it doesn’t stop there. We want to ensure our users have all the support they need at their fingers tips, that is why we have recently re-designed the support site and are proud to launch the...
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30 Sep 2013 in News
SEO Data is Dead
As of now this means that SEO keyword data is no longer available to any analytics packages, including Google Analytics and unfortunately Infinity.
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15 Apr 2013 in News
Managing against CPA or ROAS? What you need to know
Do all my products/services have the same £ value? If not, then a ROAS model is the only way to effectively manage your campaign. For example, if your product range runs from £1 - £100 there is no blended CPA that will maximise the opportunity for both £1 products and £100 products. Even basing a...
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