News & Views : News
5 Jun 2017 in News
Google Attribution – does it solve the attribution problem?
When Google announced their intention to ‘solve the attribution problem’ for advertisers by moving away from the last-click attribution model last week at Google Marketing Next, the volume of chatter around the buzzword of attribution multiplied.
6 Apr 2016 in News
How to unlock your call data and measure marketing spend
How are you measuring your B2B marketing effectiveness?
15 Mar 2016 in News
Infinity launch the new Knowledge Base
At Infinity we are always working on improving and developing new functions and features in our Portal but it doesn’t stop there. We want to ensure our users have all the support they need at their fingers tips, that is why we have recently re-designed the support site and are proud to launch the...
30 Sep 2013 in News
SEO Data is Dead
As of now this means that SEO keyword data is no longer available to any analytics packages, including Google Analytics and unfortunately Infinity.
15 Apr 2013 in News
Managing against CPA or ROAS? What you need to know
Do all my products/services have the same £ value? If not, then a ROAS model is the only way to effectively manage your campaign. For example, if your product range runs from £1 - £100 there is no blended CPA that will maximise the opportunity for both £1 products and £100 products. Even basing a...
21 Jan 2012 in News
Infinity sponsors The Travel Technology Europe Show, London
We will also be attending the show on both days, so why don’t you come along to stand C7 and say hi - you won’t be able to miss our shiny neon pink stand! We’ll be on hand to answer any questions you may have about our advanced call tracking and how we can track your customer’s journey from online,...