News & Views : News

Vocalcom and Infinity partner to end call centre guesswork

3 Nov 2017 in

Vocalcom and Infinity partner to end call centre guesswork

In a groundbreaking announcement, Vocalcom has revealed a trailblazing partnership with Infinity to provide the world’s first fully-integrated customer journey view on an enterprise contact centre platform. In short, Vocalcom customers will now have the globe’s most informed call centre staff,...

A Day in the Life Of... A Sales Manager with Infinity

5 Oct 2017 in

A Day in the Life Of... A Sales Manager with Infinity

In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Emily Parker has been working closely with clients throughout the last four years of her career, and is a Senior Sales Development Manager at Infinity.

Balancing Priorities in the Age of Customer Centricity

25 Sep 2017 in

Balancing Priorities in the Age of Customer Centricity

In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or receive support.

Google Attribution – does it solve the attribution problem?

5 Jun 2017 in

Google Attribution – does it solve the attribution problem?

When Google announced their intention to ‘solve the attribution problem’ for advertisers by moving away from the last-click attribution model last week at Google Marketing Next, the volume of chatter around the buzzword of attribution multiplied.

How to unlock your call data and measure marketing spend

6 Apr 2016 in

How to unlock your call data and measure marketing spend

How are you measuring your B2B marketing effectiveness?

Infinity launch the new Knowledge Base

15 Mar 2016 in

Infinity launch the new Knowledge Base

At Infinity we are always working on improving and developing new functions and features in our Portal but it doesn’t stop there. We want to ensure our users have all the support they need at their fingers tips, that is why we have recently re-designed the support site and are proud to launch the...

SEO Data is Dead

30 Sep 2013 in

SEO Data is Dead

As of now this means that SEO keyword data is no longer available to any analytics packages, including Google Analytics and unfortunately Infinity.

Managing against CPA or ROAS? What you need to know

15 Apr 2013 in

Managing against CPA or ROAS? What you need to know

Do all my products/services have the same £ value? If not, then a ROAS model is the only way to effectively manage your campaign. For example, if your product range runs from £1 - £100 there is no blended CPA that will maximise the opportunity for both £1 products and £100 products. Even basing a...

Infinity sponsors The Travel Technology Europe Show, London

21 Jan 2012 in

Infinity sponsors The Travel Technology Europe Show, London

We will also be attending the show on both days, so why don’t you come along to stand C7 and say hi - you won’t be able to miss our shiny neon pink stand! We’ll be on hand to answer any questions you may have about our advanced call tracking and how we can track your customer’s journey from online,...

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