Big news: ResponseTap is now part of Infinity

20 Sep 2021 in

The past 18 months have been huge.

Disruption to the economy across all verticals has accelerated the pace and scale of digital transformation. Many businesses have doubled down on their digital strategy, and we have seen remote working for all staff, including those in contact centres. The role of a phone call in managing new leads, completing sales, and providing effective service, has never been more critical. 

That's why we're incredibly proud of the steps we've taken to help our customers own and improve all inbound conversations.  

New partnership agreements with the digital giants,  Google and Facebook, and upgrades to our award-winning Conversation Analytics platform have ensured our clients and partners have the actionable insights needed to optimise their marketing investment, accelerate sales performance, and improve the customer experience.  

But we've not stopped there.

Recently, we reached an agreement that will see ResponseTap become part of Infinity.

Now a combined team of 135, we'll be able to offer a much better level of service and support to our users and supercharge our product development plans.

Over the coming months, we'll be combining the best of Infinity and ResponseTap to deliver an unrivalled suite of call intelligence products for our customers. This will include improved outcome tracking, thanks to Smart Match, which rapidly connects revenue and outcomes to calls without the need for a CRM integration. And ResponseTap's ground-breaking phone call personalisation technology. 

By joining forces in this way, we're creating a complementary suite of products that will give users even greater levels of insight into their marketing campaigns. And improve the customer experience in contact centres, helping to streamline operations and boost inbound phone sales. 

"This acquisition broadens our product portfolio and allows us to accelerate our investment into the product, to increase the impact of every phone call, adding insight to conversations and reaching more insightful conclusions." – Warren Newbert, CEO

We're incredibly excited about the future, and over the next few weeks, we'll be sharing more details about what users can look forward to sinking their teeth into.

In the meantime, if you want to know how we can help you use your call data to improve your contact centre operations and grow your margins,  start a conversation with us today. 

If you have any questions about this news, please contact

Warren Newbert

Warren Newbert

As CEO, Warren combines his passion for creating a winning strategy with a knack for people and numbers. When he's not in the office, he can be found on the side of the pitch coaching his sons' football team.

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